s.w.o.t analysis 589201034 peter 589201058 fiona 589201319 sylvia 589201333 robert 589201357...
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S.W.O.T Analysis
589201034 Peter589201058 Fiona589201319 Sylvia589201333 Robert589201357 Michelle
Strengths
Delicious.Various.Fashionable.Portable.Convenient. Unique.Low fat.Nutrition.
Weakness
Lining up(long time).Expensive.Branches are few.
OpportunityCo-operate with 7-11.
Reservation on net.
ThreatsA lot of similar cheaper products.Bubble burst.
Sales StrategiesDifferent flavor
in different seasons.
Always invent new kind of
flavor.
PriceHave a discount.Special price on festivals.
Place
Shopping center.Super market.Department store.Nearby campus.Crowded street.
PromotionAdvertisement.News.Billboard.
Market Segment
Females.Youth.College students.Person who
is addicted to dessert.
Slogan
Sweeten your heart.
Slogan
All you enjoy in your heart.
Slogan
Melt your tongue.
Logo
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