swiss higher education & social media - a snapshot

Swiss Higher Ed and New Media: A Snapshot

Initiative of the State Secretariat for Education, Research and Innovation SERI Annex of the Consulate General.

Swiss Knowledge Network with outposts in Boston, Bangalore, San Francisco, Rio de Janeiro, Shanghai and Singapore.

May 6, 2014

2

Facebook | Likes

! EPFL is way ahead

! Consistent growth across the board

EPFL

EH

L HS

G

UZH

UNIB

E UN

IL

UNIB

AS

UNIG

E UN

INE

USI

ZHdK

UN

ILI

UNIF

R EC

AL

HEVS

ZH

AW

HEM

U HE

AD

HSLU

SU

PSI

UNIL

U HW

Z HE

G

HEIG

-VD

HTW

HESS

O

FHNW

HS

R PH

ZH

EIAF

R EL

S FF

HS

BFH

FHS

HEPI

A HE

M

NTB

HEDS

EE

SP

PHLU

EC

AV

HEDS

FR

HE-A

RC

PHZU

G

ETH

Likes Q4 2013

Likes Q1 2014

30,000

25,000

20,000

15,000

10,000

5,000

3

USI campaigns on Facebook

! Constantly looking for ways to engage their community and put it on stage

! It looks spontaneous, but it is carefully orchestrated

! Make it as easy as possible for your audience to participate (e.g. distribute postcards with the moustache for #USIMovember, provide a camera)

4

USI Moment Machine

5

USI #HoppSwiss campaign

! Collaboration with influencers is key for USI:

! Get others on board and to participate and promote

! Save resources

6

HSG Image Video: An Integrated Campaign

13,000+ views in one week! (17 comments)

7

Prominent location on the HSG homepage

8

Its own page on Facebook

9

Behind the scenes

10

Facebook contest

11

Top 15 Departments on Facebook | Likes

No big changes in the last few months

17,948 15,117

9,697 8,674

8,311 4,032 3,884

3,079 2,547 2,532 2,358 2,348 2,300 2,270 2,186

International Relations and Security Network (ISN) USI Executive Master in Humanitarian Logistics and Management

USI EMBA Executive Master in Business Administration HSG Alumni

HSG Start ZHAW School of Management and Law

Master Landscape Architecture ETH Zurich, Prof. Girot AEHL - Alumni Network

USI Servizio Alloggi HEC Lausanne

University of St.Gallen Student Union SHSG Hochschule der Künste Bern/Haute école des arts de Berne

Universität St.Gallen - Unisport ETH-Bibliothek Zürich

Landscape Architecture Swiss Federal Institute of Technology

U

12

Who is New?

13

Twitter | Followers

! Most followed are still EPFL, ETHZ, and UNIGE

@EPFL

@EPFL

_en

@ETH

@UNIGEn

ews

@ETH_e

n @un

il

@uzh_

news

@hslu

@HSGStGall

en

@unibe

rn

@UniBas

el @USIne

ws @EH

Lnew

s @un

ifr

@UniNeu

chate

l @ZH

AW @fhh

wz

@UniLuz

ern

@FHNW

@ecal_

ch

@HTW_C

hur

@hes_

so

@bfh_h

esb

@uni_li

@HEADGEN

EVE

@uzh_

news_

en

@heigv

d @ph

zueri

ch

@hess

ovala

is @EP

FLlive

@EIAFri

bourg

@su

psi_c

h @FF

HS @PH_Z

ug

@zhdk

@phluz

ern

@UniBas

el_en

@PHTGKreu

zlinge

n

Followers Q4 2013

Followers Q1 2014

7,000

6,000

5,000

4,000

3,000

2,000

1,000

6,000+ followers

14

Twitter | Department & Sub School Followers

! @ISN_Zurich still leader, also on Facebook

! Generally: accounts with international outreach are top 4,539

2,582

1,755 1,600 1,486 1,454 1,332 1,327 1,226 1,122 943 926 912 876 811

@ISN

_Zurich

@Hopitaux_unig

e

@SG__Sym

posium

@ejo_it

@Futu

rICT

@oekonom

enstimm

e @h

eclausanne

@ETHBib

liothe

k

@TheStGallenM

BA

@SciencePark

_ch

@ETHZukunftsblog

@H

SG_Alum

ni @IAM

_Winterthur

@imm

_zhaw

@HeadM

ediaD

esign

15

Twitter | Crowdsourcing

! ETH library asks their Twitter community for help

16

Be more informal: Don’t replicate your website (but take people to it)

17

Pictures! Big ones and good ones!

18

Beautiful campus pictures are always winners

19

Faces bring you 38% more likes

20

Less text is more

21

A clean layout with little text

22

Give an exclusive peek

23

Promote your institution’s expertise

24

Put yourself out there (your campus)

25

Another highlight we wanted to mention

26

Thanks for coming and many thanks to our

awesome host!