super sports social media 2013 - socialmedia.ie

SocialMedia.ie 2013 ©Conor Lynch, CEO, SocialMedia.ie

#LEMANSOCIAL#GAMECHANGER

SocialMedia.ie 2013 ©

“As Facebook, Twitter and YouTube continue to contribute to, change and

personalise sports culture …

… sports players, teams, leagues and media outlets have to welcome social media

to the game”

#GAMECHANGER

SocialMedia.ie 2013 ©

SOCIAL MEDIA STATS

SocialMedia.ie 2013 ©

Engage with fansBuild hypeTeam/ event updatesShare resultsSell tickets & merchandiseMonitor & analyse responseEnable fans to support playersGet global recognitionEducate new fans

THE “SOCIALYMPICS”

SocialMedia.ie 2013 ©

#PLAYERPOWER

Ronaldo 52m Fans

FC Barcelona 38m Fans

Messi 40m Fans

Real Madrid 34m Fans

SocialMedia.ie 2013 ©

2012: 20% membership increase

800% increase since 2005

From 24 to 71 clubs in last 5 years.

TRIATHALON EXPLOSION

Fastest growing sport in Ireland

SocialMedia.ie 2013 ©

BALTIMORE RAVENS FACEBOOK

Stats• 1.3 million Likes• 413,000 People Talking About This• 12,000 likes per post (on average)• 500 comments per post (on average)• 4-5 posts per day (weekends included)

Most common post type • Photos of players/team• Links back to their own website.

Marketing material posted• New merchandise available online• Article mentions

Top Tactics• Competitions used to increase reach• Encourage fans to ask questions• Post news headlines with links to content

SPORTS SECTOR - FACEBOOK

SocialMedia.ie 2013 ©

@Ravens

Stats• 260,000 followers• 224 retweets per tweet (average) • 3,207 mentions per week (average) • Tweet > 35 times per day

Most common Tweet types• Photos (Twitpic and Instagram)• Links back to their own website• Links to latest news

Tactics used• Tweet news as it happens• Engaging followers directly

(mentions)• Regular #Hashtags• Enticing headlines that engage

SPORTS SECTOR - TWITTER

SocialMedia.ie 2013 ©

SocialMedia.ie is an award winning specialist digital marketing business

Founded in 2010, we have trained 3,000 business professionals in social media

Won the Irish Internet Association award for ‘Best Use of Social Media’ in 2011

BOSS Metrics, our proprietary software, uses digital marketing metrics to optimise our clients’ digital performance and benchmark against competitor activity

ABOUT US

SocialMedia.ie 2013 ©

CEO

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