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www.rheabishopdesign.com • © 2009 Rhea Bishop 13
Rhea Bishop • rfb@rheabishopdesign.com • www.rheabishopdesign.com • 503.347.5105 • DUNS# 830158221
BRAND ID | ILLUSTRATIONS
Client: FortifyProject: VIP invitation handed out at a trade show boothRole: Design, production & image search; worked with agency
Client: Small Business OwnerProject: Logo development for auto-flush preventor productRole: Design & art directed with illustrator; worked with client
Client: Hinge Design StudioProject: GGG PowerPoint presentation for sales toolRole: Design, flow charts & art directed illustrator; worked with clients
Client: Smarty Parents, Inc - Crayola LicenseeProject: Descrptive icons and package designRole: Art directed illustrator; worked with agency
Client: Cooking Traditions CookbooksProject: Cookbook cover designs for online cookbook siteRole: Design, production & illustration search; worked with client
Client: UCSD Extension (University of California, San Diego)Project: Summer classes catalog & tee shirt designRole: Design & Art directed illustrator; worked with marketing
Confidential and Proprietary information — The LittleFeet Company, LLC.
CONFIDENTIALITY NOTICE: This presentation is only for the useof the intended recipient and may contain information that is privileged,
confidential or exempt from disclosure under applicable law. If you arenot the intended recipient, any disclosure, distribution or other use of this
presentation or attachments is prohibited. If you have received thispresentation in error, please delete and notify
drew.arnold@gogogreener.com or gordon.caldwell@gogogreener.com
An Investment Opportunity
Monday, March 2, 2009Confidential and Proprietary information — The LittleFeet Company, LLC.
2
What is GoGoGreener?
GoGoGreener (GGG) is a convenient way for theaverage person to help micro-fund™ the developmentof new greener technologies and services.And for local merchants to better connect with consumers.
Monday, March 2, 2009Confidential and Proprietary information — The LittleFeet Company, LLC.
3
How Does it Work Offline?GoGoGreener Members use a GGG-issued member card that tracksand stores all their purchases withmerchants who belong to the
GoGoGreener Merchant Networkwithin their local community.
A percentage of each purchase by a
GGG Member is donated by the GGGMerchant to local organizations andnonprofits developing new, greenertechnologies, lifestyle practices and
consumer products/services in thefields of: agriculture, alternativeenergy, natural resource
sustainability and alternativetransportation.
Monday, March 2, 2009Confidential and Proprietary information — The LittleFeet Company, LLC.
4
How Does it Work Online?GoGoGreener Members will have their ownunique member page on the GoGoGreener webportal. From this member page:
– Members will designate which localorganizations or nonprofits should receivethe donated funds generated from theirpurchases within the GGG merchantnetwork and change whom they supportat any time.
– Track all their purchasesand donations, progress reports andupdates from the organizations andnon-profits they support.
– Develop both online & local offline socialnetworks with other consumer membersaround local green issues of sharedconcern or interest
Monday, March 2, 2009Confidential and Proprietary information — The LittleFeet Company, LLC.
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Why GoGoGreener?
• Addresses the marketplace need for better advertising mediumsby delivering new disruptive advertising technology platform(leveraging non-financial transaction technology) and fundraisingtechnology (micro-funding) that is directly tied to one of the hottestworldwide issues…the need for new, sustainable environmentaltechnologies and practices.
• Addresses the pent-up consumer demand for a measurableability to “do something concrete and meaningful” to help solvethe current environmental challenges facing our world.
• GoGoGreener’s recurring revenue stream model.
• GoGoGreener has inherent market goodwill and shareholder valueas an opt-in cause marketing service. It can be a soul brand.(i.e.: Ben & Jerry’s, Whole Foods)
Monday, March 2, 2009Confidential and Proprietary information — The LittleFeet Company, LLC.
6
Management TeamJohn A. (Drew) Arnold
Founding Member, The Little Feet Company LLC
An 12-year software operations, sales veteran, and not-for-profit executive who has worked withinthe Internet 1.0 and 2.0 revolutions helping small businesses, large corporations and governmentalagencies manage more effectively and profitably through the use of web-based software applications.Prior to working in the technology industry, Drew worked in executive management for a missiondriven international not-for-profit focused on developing international leadership skills andexperiences for recent college graduates with leading companies such as MasterCard, Visa,PriceWaterHouseCoopers, IBM, Microsoft, Oracle, and Netscape. In addition to being responsible fordirecting market segmentation analysis and strategic positioning efforts for all US-based corporateclient services, he also managed business development efforts into Mainland China and served as theUS operations liaison for all Asia-Pacific regional offices.
G. Gordon Caldwell
Founding Member, The Little Feet Company LLC
A 20-year industry veteran managing governmental relations, public relations, media buying,advertising, sales, marketing services and financial services technology for Fortune 500 companies,Regional to Mid-sized corporations, Advertising Agencies, Government/Not for Profits and Franchisororganizations. Most recently Gordon has focused on stored value marketing, specializing in leveragingthe power of closed loop and open loop stored-value technology platforms. Through the use ofstrategic partners and a proprietary go-to-market platform, Gordon develops and manages cardbased marketing, advertising and industry specific programs for his clients. Over the span of hiscareer, Gordon has worked with clients such as the HCA, Nissan, RJ Reynolds, Nashville Chamber ofCommerce, Tennessee Film Entertainment and Music Commission, Citibank, Tyson Foods, McDonalds,Coca-Cola, Gaylord, Aloha Radiant Systems, Counterpoint Radiant, IBS. TN Foundation For QualityPatient Healthcare and many franchise organizations like Dunn Bros Coffee, Darden Restaurants,Burger King, Shoney’s Inc. and Sonic.
Class Schedule: July 2 - August 4www.ucsd.edu/summer • summer@ucsd.edu • 858.534.4364
summersession
2 0 0 2
Summer Session 2002
14 © 2009 Rhea Bishop • • www.rheabishopdesign.com
Rhea Bishop • rfb@rheabishopdesign.com • www.rheabishopdesign.com • 503.347.5105 • DUNS# 830158221
BRAND ID | ILLUSTRATIONS
Client: University of California, San Diego - Extended StudiesProject: Logo design for the Governmental development divisionRole: Design, production & illustration; worked with client
Client: CoderGirl.comProject: Logo development & business cardsRole: Design & production; worked with client
Client: Small Business OwnerProject: Logo development for auto-flush preventor productRole: Design & worked with illustrator; worked with client
Client: Pioneer Pacific Community CollegeProject: House of Nightingale logo design Role: Design & production; worked with client
Client: Comgates (Telco Systems/BATM Advanced Communications)Project: Telephony VoIP company logo design & developmentRole: Concept, design & production; worked with agency
Client: Jason Ball InteriorsProject: Logo design & business packageRole: Design & business cards; worked with client
www.rheabishopdesign.com • © 2009 Rhea Bishop 15
Client: Cooking Traditions CookbooksProject: Logo and brand ID development for online cookbook siteRole: Design, production & illustration research; worked with client
Client: midtech energyProject: Logo development & PowerPoint presentationRole: Art direction & illustration research; worked with client
Rhea Bishop • rfb@rheabishopdesign.com • www.rheabishopdesign.com • 503.347.5105 • DUNS# 830158221
BRAND ID | ILLUSTRATIONS
Client: Projector DoctorProject: Logo and brand ID development, redesign of all collateralRole: Art direction, design & production; worked with marketing
Client: The Eva Luna GroupProject: Logo development for marketing & PR agentRole: Concept & design, illustration; worked with client
Client: Fir Hollow StablesProject: Horse riding stable, kids club and summer camp logosRole: Art direction & illustration design; worked with client
Client: Sprouting Minds.comProject: Logo & brand ID development for online education siteRole: Design, production & illustration; worked with agency
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