style guide
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T H ES T Y L E
G U I D E
T H ES T Y L E
G U I D E
1. 0 T H E B R A N D 8
2 . 0 I D E N T I T Y 14
3 . 0 S TAT I O N E R Y S Y S T E M 34
4 . 0 A P P L I C AT I O N S 40
T A B L E O F C O N T E N T S
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
7
1 .0 T H E BR AN DM I S S I O N / V I S I O N 10
B R A N D I D E N T I T Y 12
H O W T O U S E T H E
S T Y L E G U I D E 13
1 . 0 T H E B R A N D
8
1 .0 T H E BR AN D
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
9
1 . 0 T H E B R A N D
10
B A K I N G W I T H
P U R P O S E
Sublime Bakery is a locally owned,
nationally recognized cake studio
committed to providing customers with
healthy yet high-end baked goodies.
Our studio remains committed to using
only healthy and natural ingredients.
With an unmatched artistic flair and
dedication to top quality customer
service drives us to provide a pleasant
and unique experience for each
customer one handmade sweet
at a time.
M I S S I O N & V I S I O NOur vision is to be renowned for
pushing boundaries in innovative cake
designs.
We will be known as the leading cake
studio in the DFW market serving
gluten-free, vegan and diabetic
deserts.
Sublime will continue to establish
community partnerships and
educating families about healthy
baking.
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
11
M O R ET H A N
J U S T A L O G O
The visual elements such as a name,
logo, color palette, photography, are
all comprised to distinguish a brand
in the mind of the consumer. Sublime
Cake Studio strives to maintain its core
principles through the brand identity
and with this great power, comes great
responsibility. Abuse it and you’ll never
see your precious cupcakes again.
We’re kidding! (Sort of.)
B R A N D I D E N T I T Y
1 . 0 T H E B R A N D
12
The Style Guide exists to make your life
easier! It answers questions like, ‘what
fonts can I use?’ or ‘how should our
ads be layed out?’ Because we outline
all the appropriate visual elements of
the Sublime brand, you can focus your
attention on the next big thing.
H O W T O U S E T H ES T Y L E G U I D E
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
13
2 . 0 I D E N T I T YPRIMARY LOGO 16
SECONDARY LOGO 17
COLOR VARIATIONS 18
CLEAR SPACE 20
MINIMUM SIZE 21
INCORRECT USE 22
COLOR PALETTE 24
TYPOGRAPHY 26
TYPOGRAPHY:
RECOMMENDED SIZES 27
2 . 0 I D E N T I T Y
14
2 . 0 I D E N T I T YTAGLINE 28
PHOTOGRAPHY 30
TEXTURES/PATTERNS 32
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
15
The brand mark and wordmark are
used together as the primary logo.
BRAND MARK
WORDMARK
P R I M A R Y L O G O
2 . 0 I D E N T I T Y
16
C A K E S T U D I OA P I N C H O F P E R F E C T I O N . A D A S H O F D E L I C I O U S .
The brand mark and wordmark are
used together as the primary logo.
TAGLINE
P R I M A R Y L O G O & T A G L I N E
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
17
A L I T T L E E X T R A F L AV O R
The primary mark can be used in any
of the one-color variations shown here.
C O L O R V A R I A T I O N S
2 . 0 I D E N T I T Y
18
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
19
Clearspace ensures the logo can be
clearly identified when used for various
applications. For the primary and
brand mark the clearspace is 1/2 the
height of the brandmark.
C L E A R S P A C E
2 . 0 I D E N T I T Y
20
Readablility of the logo is dependent
on the logos size. The brandmark is
to be no smaller than .5 inches. The
primary logo’s minimum size is .875
inches to guarantee ‘cake studio’ is
legible.
. 5 I N . 875 I N
M I N I M U M S I Z E
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
21
I N C O R R E C T L O G O U S E
Whoa there! If our logo looks like any of
these here, drop the mouse, step away
from the computer and no one gets hurt.
P H O T O S H O P E F F E C T S
S T R E T C H E D A N D S K E W E D
R E A R A N G E D L O G O
2 . 0 I D E N T I T Y
22
2 . 7 C O L O R P A L E T T E
I N C O R R E C T C O L O R A P P L I C AT I O N
I N C O R R E C T C O L O R A P P L I C AT I O N
D R O P S H A D O W
T R A N S PA R E N T L O G O O N P H O T O
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
23
The primary palette is made of
four hues; red-orange, aqua,
teal and cream. Together teal to
exude reliability, aqua for a light-
hearted, energy and passion.
C O L O R P A L E T T E
2 . 0 I D E N T I T Y
24
2 . 7 C O L O R P A L E T T E
C O L O R I S N ’ T J U S T F O R
I C I N G
PMS 318U
CMYK 0.76.60.0
RGB 241.100.93
HEX 99D7DB
PMS 3262U
CMYK 71.0.33.0
RGB 34.188.185
HEX 19BCB9
PMS 1787U
CMYK 0.76.60.0
RGB 241.100.93
HEX F2635D
PMS 318U
CMYK 0.2.6.7
RGB 237.231.221
HEX EFEAE2S U B L I M E C A K E S T U D I O S T Y L E G U I D E
25
OPTI Auvant Gothic MediumCentury Gothic Regular
NI L L AN D EXT R A BOLD REGU L ART Y P O G R A P H Y
S E C O N D A R Y H E A D I N G S
H E A D I N G S
B O D Y C O P Y
T H E S U B L I M E B R A N D I S R E P R E S E N T E D
B Y T H R E E T Y P E F A C E S ; N I L L A N D , O P T I
A U VA N T G O T H I C A N D C E N T U R Y G O T H I C .
D E S I G N A T I N G T H R E E T Y P E F A C E S A L L O W S U S
T O C O M M U N I C A T E W I T H O U R A U D I E N C E S
E F F E C T I V E LY W H E N A P P L I E D C O R R E C T LY.
2 . 0 I D E N T I T Y
26
2 . 8 T Y P O G R A P H Y
OPTI Auvant Gothic MediumCentury Gothic Regular
NI L L AN D EXT R A BOLD REGU L ARHEADINGS E C O N D A R Y H E A D I N G
Body Copy
Ate plab illique sedionet accus cum faccum fugit electemped que
debit, auda net eostiorerum quame velignimet volessi aut et ommosti-
num cum quatur, as expeliae nimusda ntibus derciassi con et odictassit
fuga. Ut am hiciate molendite nectatquo ius.
Occae. Officitias coreperem harum, tendam conserf eribus ne volor
moditio doluptas eictur, volorem aut ate magnat untesent asit eum ea-
qui ipicitia dolumet aria eum rerit optam et, quosam non nihillatur, audici
acepere vel moluptae quam lam volorest et entora nos aligenihit ut es
aditatur, ommodiatet faciis idellabora nosam ulparum aut et pliquunt, ad
quiberferi beatio que cor sintibus apid eum inulloreria pro omni sita sunt
N I L L A N D E X T R A B O L D R E G U L A R 3 0 / 3 8
O P T I A U VA N T G O T H I C1 8 / 2 5
C E N T U R Y G O T H I C9 / 1 7
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
27
Our committment to our consumers
and desire for innovation inspired our
tagline ‘A pinch of perfection. A dash
of delicious.’ As each of our products
are made-to-order, our tagline makes
perfect sense.
T A G L I N E
A P I N C H O F
P E R F E C T I O N2 . 0 I D E N T I T Y
28
A D A S H O F D E L I C I O U S
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
29
2 . 0 I D E N T I T Y
30
Detail, texture and color are common
attributes of the brand identity. Maximi,
qui impos non repro bla ditat lacest, si
as cumquis di nonse plabo. Ut faccum
et occum esequodit hil incid maiorem
ini nus dolorat quam, volum il ma
aliquibus.
P H O T O G R A P H Y
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
31
The Sublime brand uses up to four
geometric patterns. These are
typically applied in the absence of
photography however, they can be
used as an overlay or transparently
with appropriate images. Any hue
from the brand color palette may be
applied. Feel free to change it up!
P A T T E R N S
2 . 0 I D E N T I T Y
32
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
33
B U S I N E S S C A R D 36
E N V E L O P E 37
L E T T E R H E A D 38
T H A N K Y O U P O S T C A R D 39
3 .0 STATION ERYSYST EM
3 . 0 S T A T I O N E R Y
34
3 .0 STATION ERYSYST EM
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
35
1. 75 I N 1. 75 I N
1.7
5 I
N
1. 5 I N
0 . 35 I N
0.2
5 I
N
2” x 3.5”
Stock:
Domtars Cougar,
Cover 130 lb
Type Specs:
• Company name
Nilland, 6.5 pt, 140
tracking pt
• Company address
Opti Auvant Gothic,
5.5 pt, 110 pt tracking,
11 pt leading
B U S I N E S S C A R D
3 . 0 S T A T I O N E R Y
36
0.5
IN
0 . 75 I N
1. 0 2 I N
0 . 25 I N
#10 Envelope
9” x 4.125”
Stock:
Domtars Cougar,
24 lb
Logo:
1.825” x 1.02”
Type Specs:
• Company address
Opti Auvant Gothic,
5.5 pt, 110 pt tracking,
11 pt leading
E N V E L O P E
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
37
. 75 I N
. 365 I N
. 875 I N
2.5
IN
.25
IN
8.5” x 11”
Stock:
Domtars Cougar,
65 lb
Brandmark:
.741” x .75”
Type Specs:
• Company address
Opti Auvant Gothic,
5.5 pt, 110 pt tracking,
11 pt leading
• Body Copy
Century Gothic, 10 pt,
18 pt tracking, 20 pt
leading
L E T T E R H E A D
3 . 0 S T A T I O N E R Y
3 8
. 5 I N
. 5 I N
. 2 I N
.75
IN
5.5” x 4.25”
Stock:
Domtars Cougar,
Cover 130 lb
Wordmark:
1.825” x 1.02”
Type Specs:
• Company address
Opti Auvant Gothic,
5.5 pt, 110 pt tracking,
11 pt leading
P O S T C A R D
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
39
A D V E R T I S I N G 42
PA C K A G I N G 44
A P PA R E L 48
W E B S I T E 50
4.0 A PPL ICATIONS
4 . 0 A P P L I C A T I O N S
4 0
4.0 A PPL ICATIONS
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
41
A D V E R T I S I N GAximaximetur mossequ iatiossus cum
reped ut que non restem volorecte
nobis quia simin consent qui volupicil
molo minis dolora doluptatiat eribus.
Arci dolestiumqui ommolup tatemol
uptatio necume di dolest odiam
lab ipsae nus eic tempos ditio tem
volestrunt parum et assinctur, necae
rescias aut quati omnihil loratem alit
4 . 0 A P P L I C A T I O N S
42
. 0 0 I N
. 0 0 I N
. 0 0 I N
. 0 0 I N
. 0 0 I N
. 0 0 I N
. 0 0 I N
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
43
P A C K A G I N GKeeping things simple, the packaging
features the logo cropped, off-set and
full color.
4 . 0 A P P L I C A T I O N S
4 4
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
45
Everyone loves a good t-shirt. It’s true.
A fitted women’s tee dons a simple
design on the front and the Sublime
wordmark on the back. The wordmark
must appear on the shirt, however the
brandmark can be altered soley for
apparel. Approved fonts only.
A P P A R E L
4 . 0 A P P L I C A T I O N S
46
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
47
A P P A R E LThe men’s apparel is kept clean
and simple. The wordmark must also
appear on the shirt, preferably on the
back. however the brandmark can be
altered solely for apparel. Approved
fonts only.
4 . 0 A P P L I C A T I O N S
4 8
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
49
For many consumers, the website
will be their first interaction with the
brand. Online ordering, who we are,
press and contact page highlight
the quality of work by the cake
studio and give first time users a clear
idea of Sublime’s capabilities.
W E B S I T E
4 . 0 A P P L I C A T I O N S
5 0
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
51
4 . 0 A P P L I C A T I O N S
52
S U B L I M E C A K E S T U D I O S T Y L E G U I D E
53
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