stupid is as stupid does by eewei chen, ux scotland 2014

“Stupid is as stupid does”Is Smart tech making us dumber?

UX Scotland, June 19, 2014

#UX #Design @UXScotlandEewei Chen @Ultraman

1994 Present

Create & Connect

Am I stupid?

Don’t say a word!

h%ps://www.youtube.com/watch?v=SR5BfQ4rEqQ

Smarter people

Smarter interactions

Smarter UX

Commitment?

Never enough

11h%p://www.stby.eu/wp/wp-‐content/uploads/2012/08/HK_cab1.jpg

“I don’t fear computers. I fear the lack of them.”

Isaac Asimov

50,000,000,0008,000,000,000

h%p://gigaom2.files.wordpress.com/2010/12/facebook-‐connecQon-‐map-‐3x2.png 13

14h%p://www.bboyscience.com/wp-‐content/uploads/2012/02/homerbrain.jpg

Shrinking

Why be Smart?

Be God

h%p://www.businessinsider.com/airbnb-‐freak-‐fest-‐2014-‐3

Succeed

h%p://www.rapidUr.com/

What makes us smart?

Experience

21h%p://s3.amazonaws.com/data.tumblr.com/tumblr_lduegwzu4q1qzb5wzo1_1280.jpg?

AWSAccessKeyId=AKIAI6WLSGT7Y3ET7ADQ&Expires=1400771601&Signature=BRuPxFaHaeCU27mf9w5XdqPnyY%3D#_=_

Knowledge

22h%p://blog.clarity.fm/wp-‐content/uploads/2012/11/quality-‐friends.jpg

Empathy

What we really do...

25h%ps://www.youtube.com/watch?v=DYu_bGbZiiQ

... has joined the meeting

Less ExperienceLess KnowledgeLess Empathy

The new Norm

h%p://images4.fanpop.com/image/photos/16800000/-‐Sherlock-‐sherlock-‐16827094-‐2048-‐1365.jpg

28h%p://lifespantherapies.com/wp-‐content/uploads/2013/03/kid-‐with-‐ipad.jpg

This is normal

h%p://www.hollywoodreporter.com/sites/default/files/2013/11/driverless_cars_mercedes_a_l.jpg

This is normal

h%p://www.businessinsider.com/why-‐robots-‐taking-‐jobs-‐is-‐a-‐good-‐thing-‐2014-‐3

Less ThinkingLess ControlLess of “Us”

Red or Blue?

Everything

34h%p://blogs-‐images.forbes.com/jacobmorgan/files/2014/05/libelium_smart_world_infographic_big.png

35h%p://www.unevenlydistributed.com/images/arQcle/documents/code-‐rules.pdf

Code Halos

Science-Non-Fiction

27h%p://img4.wikia.nocookie.net/__cb20130424025031/memoryalpha/en/images/5/51/LocutusOfBorg2367.jpg

Science-Non-Fiction

A few truths

We don’t think enough

h%p://bigthink.com/errors-‐we-‐live-‐by/kahnemans-‐mind-‐clarifying-‐biases

*Gap is growing

We’re not always in control

*Many big birdsh%ps://www.youtube.com/watch?v=N7oz366X0-‐8

Not everyone wants it

Get smarter

Survive

culture

commute

conference

holiday

exercise

family

friends

school

colleagues

Digital2D

Physical3D

Time4D

Sweet spot

h%p://www.psi.com/report/future-‐of-‐wearable-‐tech#!ZHN4z

Promise

Recipes for success?

https://www.youtube.com/watch?v=2Qj8PhxSnhg

A recipe for loyalty

Target Behaviour trigger

Core Motivators• Pleasure / Pain• Hope / Fear• Acceptance / Rejection

HIGHMOTIVATION

LOWMOTIVATION

LOWABILITY

HIGHABILITY

Facilitatore.g. Wish list match click (Pleasure)

Simplicity Factors• Time• Money• Physical Effort• Brain Cycles• Social Deviance• Non-Routine

Signale.g. Wish list creation (Hope)

Sparke.g. Wearable usage(Time, money, brain cycles)

http://www.behaviormodel.org/BJ Fogg

Triggers

Failed trigger

h%p://disneymelissa.files.wordpress.com/2014/04/disney-‐magicband.jpg

Get realRemove barriers

Co-design

h%p://yourfirstvisit.net/wp-‐content/uploads/2014/01/FastPass+-‐From-‐MagicBand-‐and-‐AP-‐MK-‐1-‐24.jpg

Give contextShow them how

Stoke the fire

h%p://www.disboards.com/showthread.php?t=3180326

Match expectationsTeach them

Encourage advocacy

Understand customer needs

Be a catalyst

Rewardthem

Copyright 101DesignIngredients.com

A recipe for loyalty

A recipe for delight

h%p://www.idownloadblog.com/2014/01/14/some-‐theories-‐on-‐why-‐apple-‐didnt-‐buy-‐nest/

h%p://www.uie.com/arQcles/kano_model/

h%p://www.digitaltrends.com/cool-‐tech/5-‐easy-‐diy-‐projects-‐to-‐automate-‐your-‐house-‐on-‐the-‐cheap/#!ZFGly

LearnStart smallThink big

h%p://www.businessinsider.com/nest-‐revenue-‐2014-‐1

Ooze qualityBe MemorableShow potential

h%p://blog.oregonlive.com/homesandgardens/2012/04/one_cool_or_crazy_thing_nest_l.html

DifferentiatePersonalise feedback

Track progress

Connect the dots

Be really good at one thing

Make it personal

A recipe for delight

A recipe for sustainability

h%p://www.cnet.com/uk/pictures/frog-‐designs-‐vision-‐of-‐wearable-‐tech-‐pictures/5/

Flexible

Most flexible and easy to use

Only use it one way

Too complicatedOld technology

Identify risksBe S.M.A.R.T.

Monitor & Alert

Fit inInstant value

Wow them

Enjoy itRelive it

More of it

Find the gaps Surprise them Get them addicted

A recipe for sustainability

Need human input to be Smarter

Smart solutions...

In closing...

Be the boss

Be real

Accept it?

Thanks!

More ingredients & recipes:

101DesignIngredients.com

More recipes at: 101DesignIngredients.com

stupid is as stupid does by eewei chen, ux scotland 2014

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