stupid is as stupid does by eewei chen, ux scotland 2014
DESCRIPTION
Smart devices support our physical, emotional and financial well being; connecting digital and real world experiences to improve who we are as human beings. But are we in danger of losing our souls when we swap the need to think for ourselves for complex algorithmic analyses that tell us what to do or even go as far as do it for us without us knowing? My talk highlights how UX designers have a philosophical, spiritual and ethical responsibility to find solutions to problems that improve the way we currently exist without losing who we are as human beings.TRANSCRIPT
“Stupid is as stupid does”Is Smart tech making us dumber?
UX Scotland, June 19, 2014
#UX #Design @UXScotlandEewei Chen @Ultraman
#UX #Design @UXScotlandEewei Chen @Ultraman
1994 Present
#UX #Design @UXScotlandEewei Chen @Ultraman
Create & Connect
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Am I stupid?
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Don’t say a word!
h%ps://www.youtube.com/watch?v=SR5BfQ4rEqQ
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Smarter people
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Smarter interactions
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Smarter UX
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Commitment?
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Never enough
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“I don’t fear computers. I fear the lack of them.”
Isaac Asimov
50,000,000,0008,000,000,000
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#UX #Design @UXScotlandEewei Chen @Ultraman
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Shrinking
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Why be Smart?
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Be God
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Fail
h%p://www.businessinsider.com/airbnb-‐freak-‐fest-‐2014-‐3
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Succeed
h%p://www.rapidUr.com/
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What makes us smart?
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Experience
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AWSAccessKeyId=AKIAI6WLSGT7Y3ET7ADQ&Expires=1400771601&Signature=BRuPxFaHaeCU27mf9w5XdqPnyY%3D#_=_
Knowledge
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Empathy
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What we really do...
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#UX #Design @UXScotlandEewei Chen @Ultraman
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... has joined the meeting
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Less ExperienceLess KnowledgeLess Empathy
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The new Norm
h%p://images4.fanpop.com/image/photos/16800000/-‐Sherlock-‐sherlock-‐16827094-‐2048-‐1365.jpg
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This is normal
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This is normal
h%p://www.hollywoodreporter.com/sites/default/files/2013/11/driverless_cars_mercedes_a_l.jpg
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This is normal
h%p://www.businessinsider.com/why-‐robots-‐taking-‐jobs-‐is-‐a-‐good-‐thing-‐2014-‐3
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Less ThinkingLess ControlLess of “Us”
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Red or Blue?
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Everything
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24/7
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Code Halos
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Science-Non-Fiction
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Science-Non-Fiction
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A few truths
We don’t think enough
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h%p://bigthink.com/errors-‐we-‐live-‐by/kahnemans-‐mind-‐clarifying-‐biases
*
*Gap is growing
#UX #Design @UXScotlandEewei Chen @Ultraman
We’re not always in control
*
*Many big birdsh%ps://www.youtube.com/watch?v=N7oz366X0-‐8
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Not everyone wants it
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Get smarter
Survive
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#UX #Design @UXScotlandEewei Chen @Ultraman
culture
commute
conference
home
shop
holiday
work
play
exercise
family
friends
dine
sport
hobby
school
sleep
relax
colleagues
Digital2D
Physical3D
Time4D
Sweet spot
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h%p://www.psi.com/report/future-‐of-‐wearable-‐tech#!ZHN4z
Promise
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Recipes for success?
https://www.youtube.com/watch?v=2Qj8PhxSnhg
#UX #Design @UXScotlandEewei Chen @Ultraman
A recipe for loyalty
#UX #Design @UXScotlandEewei Chen @Ultraman
Target Behaviour trigger
Core Motivators• Pleasure / Pain• Hope / Fear• Acceptance / Rejection
HIGHMOTIVATION
LOWMOTIVATION
LOWABILITY
HIGHABILITY
Facilitatore.g. Wish list match click (Pleasure)
Simplicity Factors• Time• Money• Physical Effort• Brain Cycles• Social Deviance• Non-Routine
Signale.g. Wish list creation (Hope)
Sparke.g. Wearable usage(Time, money, brain cycles)
http://www.behaviormodel.org/BJ Fogg
Triggers
Failed trigger
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h%p://disneymelissa.files.wordpress.com/2014/04/disney-‐magicband.jpg
Get realRemove barriers
Co-design
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h%p://yourfirstvisit.net/wp-‐content/uploads/2014/01/FastPass+-‐From-‐MagicBand-‐and-‐AP-‐MK-‐1-‐24.jpg
Give contextShow them how
Stoke the fire
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h%p://www.disboards.com/showthread.php?t=3180326
Match expectationsTeach them
Encourage advocacy
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Understand customer needs
Be a catalyst
Rewardthem
+ +
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A recipe for loyalty
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A recipe for delight
h%p://www.idownloadblog.com/2014/01/14/some-‐theories-‐on-‐why-‐apple-‐didnt-‐buy-‐nest/
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h%p://www.uie.com/arQcles/kano_model/
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h%p://www.digitaltrends.com/cool-‐tech/5-‐easy-‐diy-‐projects-‐to-‐automate-‐your-‐house-‐on-‐the-‐cheap/#!ZFGly
LearnStart smallThink big
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h%p://www.businessinsider.com/nest-‐revenue-‐2014-‐1
Ooze qualityBe MemorableShow potential
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h%p://blog.oregonlive.com/homesandgardens/2012/04/one_cool_or_crazy_thing_nest_l.html
DifferentiatePersonalise feedback
Track progress
#UX #Design @UXScotlandEewei Chen @Ultraman
Connect the dots
Be really good at one thing
Make it personal
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A recipe for delight
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A recipe for sustainability
h%p://www.cnet.com/uk/pictures/frog-‐designs-‐vision-‐of-‐wearable-‐tech-‐pictures/5/
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Easy
Flexible
Hard
Rigid
Most flexible and easy to use
Only use it one way
Too complicatedOld technology
#UX #Design @UXScotlandEewei Chen @Ultraman
Identify risksBe S.M.A.R.T.
Monitor & Alert
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Fit inInstant value
Wow them
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Enjoy itRelive it
More of it
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Find the gaps Surprise them Get them addicted
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A recipe for sustainability
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Copyright 101DesignIngredients.com
Need human input to be Smarter
Smart solutions...
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In closing...
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Be the boss
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Be real
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Accept it?
Thanks!
More ingredients & recipes:
101DesignIngredients.com
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More recipes at: 101DesignIngredients.com