(study problem) study importance · styles of data collection) likert (study model independent...

(Study Problem)

Study Importance

Study Objectives

(Study Hypotheses

Study Boundaries

Place Boundaries

Time Boundaries

Human Boundaries

Study Method

Styles of Data Collection)

Likert

(Study Model

Independent Variable

Dependent Variable

)

Malhotra(Malhotra, :

Buell(Buell,

Kotler

(Kotler,

(Kotler ,

(Horngren,et,al ,

AICPA

Moscove(Moscove&others,

(Matz & Usry, :

Batty

X

X

X

X

X

(X ,X ,X ,X

(

(X )

X

X

X

X

X

(X , X , X , X , X

X

X

X

X

X

(X , X

(X ,X ,X

X

X

X

X

X

(X , X ,X

( X

,X

Buell ,Victor P , Marketing Management , nd

ed , Mc Graw

Hall book Co

, .

Kotler ,Philip, Marketing Management , th ed , Prentic Hall , Inc , New Jersay,

.

Horngren, Charles, T., Foster, George & Srikant, M. Datar, "Cost Accounting: A

managerial Emphasis", th Ed, Prentic- Hall, Inc, .

Moscove ,Stephan A & Crowing Shield ,Gerald R & Gorman , Kenneth A , COST

ACCOUNTING , th ed , Boston , .

Matz,Adolph & Usry ,Milton F .& Hammer ,Lawerence H ., Cost Accounting

Planning and Control

th ed ,South Western Publishing company ,Ohio , .

Malhotra , Naresh,k , Marketing Research An Applied Orientation

, rd

ed ,

prentice Hall ,Inc ,New Jersay , .

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