study of students preference towards various cellular service providers
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STUDY OF STUDENTS STUDY OF STUDENTS
PREFERENCE TOWARDS PREFERENCE TOWARDS
VARIOUS CELLULAR VARIOUS CELLULAR
SERVICE PROVIDERSSERVICE PROVIDERS
SCOPE OF THE STUDYSCOPE OF THE STUDY
This study is confined to the students of This study is confined to the students of RIMT campus, Mandi Gobindgarh.RIMT campus, Mandi Gobindgarh.
The size of sample is 300 respondents.The size of sample is 300 respondents.
OBJECTIVES OF THE STUDYOBJECTIVES OF THE STUDY
To know about the student preference level To know about the student preference level associated with different cellular service providers.associated with different cellular service providers.
To find out the students satisfaction towards the To find out the students satisfaction towards the various service providers. various service providers.
To know which advertisement media puts more To know which advertisement media puts more impact on the buying decision of students.impact on the buying decision of students.
RESEARCH METHODOLOGYRESEARCH METHODOLOGY
SAMPLING TECHNIQUESAMPLING TECHNIQUE: : Convenience Sampling.Convenience Sampling.
SAMPLING UNITSAMPLING UNIT:: students of RIMT Campus.students of RIMT Campus.
SAMPLE SIZESAMPLE SIZE: : 300 students300 students
RESEARCH PERIODRESEARCH PERIOD: 2 to 3 weeks: 2 to 3 weeks
DATA COLLECTION:DATA COLLECTION:
PRIMARY SOURCES: PRIMARY SOURCES: The data has been collected The data has been collected
directly from respondents with the help of questionnaires.directly from respondents with the help of questionnaires.
SECONDARY SOURCES: SECONDARY SOURCES: The secondary data was The secondary data was
collected from internet and references from library. collected from internet and references from library.
DATA ANALYSIS AND DATA ANALYSIS AND
INTERPRETATIONINTERPRETATION
DEMOGARPHIC FEATURES OF DEMOGARPHIC FEATURES OF REPONDENTSREPONDENTS
SEX RATIOSEX RATIO
PARTICULARS NUMBER %AGE
MALE 120 40%
FEMALE 180 60%
NUMBER
MALE40%
FEMALE60%
MALE
FEMALE
Que. 1: -Do you have any mobile Que. 1: -Do you have any mobile Connection?.Connection?.
PARTICULARS NUMBER %AGE
Yes 300 100%
No 0 0%
Yes, 300
No, 00
50
100
150
200
250
300
Yes No
NUMBER
NUMBER
Que. 2:Que. 2: How many mobile connections do you have?How many mobile connections do you have?
particulars No. of respondents
1 243
2 57
3 0
>3 0
243
57
0 00
50
100
150
200
250
1 2 3 >3
No. of respondents
No. of respondents
Que. 3: - Which service are you using?Que. 3: - Which service are you using?
Particulars No. of respondents
Prepaid 187
Postpaid 113
Prepaid, 187
Postpaid, 113
0
50
100
150
200
Prepaid Postpaid
No. of respondents
No. of respondents
Que. 4: - Connection of which mobile service Que. 4: - Connection of which mobile service provider are you currently using?provider are you currently using?
PARTICULARS NO.OF RESPONDENT
S
AIRTEL 154
VODAFONE 98
BSNL 19
SPICE 19
RELIANCE 6
TATA INDICOM
4
154
98
19 19 6 40
20
40
60
80
100
120
140
160
AIRTEL VODAFONE BSNL SPICE RELIANCE TATAINDICOM
NO.OF RESPONDENTS
Que. 5: -Are you satisfied with the services?Que. 5: -Are you satisfied with the services?
PARTICULARS No. of Respondents
Yes 237
No 63
237
63
0
50
100
150
200
250
Yes No
NUMBER
NUMBER
Que. 6: - Which facility attracts you most?Que. 6: - Which facility attracts you most?
PARTICULARS No. of responde
nts
COVERAGE 182
CALL CHARGES 63
ROAMING CHARGES
5
G.P.R.S. 44
OTHERS 6
No. of respondents
182
63
5
44
6
0
20
4060
80
100
120
140160
180
200
COVERAGE CALLCHARGES
ROAMINGCHARGES
G.P.R.S. OTHERS
No. of respondents
Que. 7: - Which advertisement media puts more impact Que. 7: - Which advertisement media puts more impact on your buying decision?on your buying decision?
PARTICULARS NO. OF RESPONDEN
TS
T.V. 92
MAGAZINES 7
NEWSPAPERS 65
INTERNET 88
OTHERS 48
NO. OF RESPONDENTS
0
20
40
60
80
100
NO. OF RESPONDENTS
Que. 9: - How much is your monthly expenses on Que. 9: - How much is your monthly expenses on mobile phones?mobile phones?
PARTICULARS NO. OF RESPOND
ENTS
Less than 150 88
150-350 157
350-500 34
Above 500 21
NO. OF RESPONDENTS
0
20
40
60
80
100
120
140
160
180
Less than 150 150-350 350-500 Above 500
NO. OF RESPONDENTS
Que. 10: - Would you like to change your current Que. 10: - Would you like to change your current service provider in future?service provider in future?
PARTICULARS No. OF RESPONDEN
TS
Yes 67
No 233
No. OF RESPONDENTS
67
233
0
50
100
150
200
250
Yes No
No. OF RESPONDENTS
FINDINGFINDING
Few years back mobile connections were not common among the Few years back mobile connections were not common among the students. But with the mobile revolution now we can find almost students. But with the mobile revolution now we can find almost every student with mobile phone.every student with mobile phone.Most of the students prefer prepaid connections than postpaid Most of the students prefer prepaid connections than postpaid connections.connections.Most preferred cellular company amongst the students is airtel Most preferred cellular company amongst the students is airtel and the least preferred company is reliance.and the least preferred company is reliance.Maximum number of respondents were attracted towards the Maximum number of respondents were attracted towards the coverage facility and the least like the roaming services.coverage facility and the least like the roaming services.T.V. and internet are the best media advertisements that put more T.V. and internet are the best media advertisements that put more impact on the students buying decisionsimpact on the students buying decisionsThe monthly expense of maximum students was ranging from The monthly expense of maximum students was ranging from 150-300.150-300.Maximum number of students are loyal to there particular service Maximum number of students are loyal to there particular service providers and they were using there connections since 2 years. providers and they were using there connections since 2 years.
ThankThank You !You !
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