student webcast presentation: attracting the next generation of south african talent

Student Recruiting:Attracting the next

generation of South African Talent

Webcast Recording:https://lnkd.in/StudentrecruitSouthAfrica1

Moderator Speaker Guest Speaker

Emma FortuneAssoc. Marketing Manager

Matthew GrayAccount Executive

Anna CywinskaTalent Acquisition Partner

Presenters

Students on LinkedIn 7

Housekeeping notes

Questions in the chatbox directed

to the host / Emma Fortune

Ensure you are on mute

Audio issues:Phone numbers

are in the chatbox

Students on LinkedIn 7

What you should get out of today’s session

The student population is on

LinkedIn & active

ReachEngage

Hire

Answers to your student recruiting

questions

Where students fit into LinkedIn’s strategy

Students on LinkedIn 5

Students on LinkedIn 6

Our visionCreate economic opportunity for every member of the global workforce

Students on LinkedIn 7

The economic graphMapping every global connection between:

Opportunities Skills Companies Educationalinstitutions

People Professionalknowledge

Students are the fastest growing demographic on

LinkedIn

Students on LinkedIn 7

Students and recent grads are an integral part of the LinkedIn ecosystem

40M+student and recent graduates on LinkedIn globally

66educational institutions in South Africa with LinkedIn profiles

1M+entry-level jobs posted on linkedin.com

Students on LinkedIn 10

Students are migrating to LinkedIn via these core channels

Through Universities:

● Career Service Centers● University Resource Centers

○ Training materials and resources● Direct Engagement / Coaching for Campus

Influencers

○ Careers Staff / Campus InBassadors

Direct to Students:

● Career Planning Tools○ e.g. alumni tool, university pages

● Resources for Using LinkedIn ● Dedicated Student Site and Videos● Direct Marketing via several social media

channels

How students engage with LinkedIn today

Students on LinkedIn 11

Students on LinkedIn 12

Students use LinkedIn to plan their education and career journeysNow more than ever, LinkedIn is helping students make informed decisions about their education and careers

Students on LinkedIn 13

Decision boards provide guidance as students map their journeys

Students on LinkedIn 14

Students research universities and explore unique career outcome data

Students on LinkedIn 15

Students research universities and explore unique career outcome data

Students on LinkedIn 16

Universities with the most student followers in South Africa

Students on LinkedIn 17

Students come to LinkedIn for a variety of activities

54% Network with other professionals

70% Consume content or contribute to discussions

74% Learn about what others are doing

21% Seek career opportunities

Students on LinkedIn 18

Companies with the most student followers in South Africa

Our student recruiting strategy for employers

Students on LinkedIn 19

Students on LinkedIn 20

Reach

Engage

Hire

Company Page

Career Page(s)

Targeted Ads

Targeted Jobs

Employee Profiles

Recruiter

Automated

Proactive

Reach

Engage

Hire

Bring your story to life with a LinkedIn Career Page• Setting up a student specific view will

dynamically serve content that is most relevant

to them

• Videos and testimonials allow you to focus on

messaging that resonates most with students

Students on LinkedIn 22

Reach the right student with targeting information found in our rich profile data

Jane JonesEcon Major and Aspiring Financial AnalystCape Town, South Africa Financial Services

Current University of Cape TownPrevious University of PretoriaEducation University of Cape Town 277

connections

Background

EducationUniversity of Cape TownEconomics, M.A.2014– 2016 (expected)

Groups

Graduation Year

Students on LinkedIn 23

Groups

Student

SchoolGeography

Skills, Honors, Awards

Degree type

www.linkedin.com/janejonesConnect

Field of Study

SummaryI’m in final year starting to look for roles in the financial industry. As an economics major,I’m fascinated by the invisible forces that shape our world.

Students on LinkedIn 24

Expand your reach by targeting the right students and start a new following

You’re Invited! LinkedIn is coming to campus

Thursday, March 20th

Register

March 20th2016

Promote your jobs to a highly engaged audience Students are twice as likely to engage with a job on mobile

Students on LinkedIn 25

Student jobs portal View and apply to jobs on mobile

Account ManagerLinkedIn

Students on LinkedIn 26

Engage students and recent grads with content showcasing your employment brand

Students on LinkedIn 27

Find the right students with LinkedIn Recruiter• Use LinkedIn Recruiter filters to identify “hidden

gem” universities to recruit from

• Manage applicants: Focus on applicants with

skills you want

• Candidate insights for long-term relationships

• Source students from 23,000 schools worldwide

Students on LinkedIn 28

Employment branding media keeps you top-of-mind year-round with students and recent grads

Targeted InMails

Status updatesTargeted Ads

Students on LinkedIn 29

Targeted InMailsDrive action with targeted, personalized messages• Scale your recruitment efforts and stand out to

students and recent graduates

• Drive student interest and build a pipeline of qualified

candidates

Students on LinkedIn 30

What should your campus strategy message be?

Students on LinkedIn 7

What students and recent grads care about when considering a career

Excellent compensation and

benefits

Strong career pathGood work/life

balance

Good work/life balance

Students on LinkedIn 32

In summary

Students on LinkedIn 7

Overview of today’s session

The student population is on

LinkedIn & active

Answers to your student recruiting

questions

ReachEngage

Hire

Moderator Speaker Guest Speaker

Emma FortuneAssoc. Marketing Manager

Matthew GrayAccount Executive

Anna CywinskaTalent Acquisition Partner

Q & A

Next steps

• Download the Student Recruitment 2.0

playbook

• Contact Matthew and the team with any

questions you have

• Start reaching, engaging and hiring great

students