strategy toolbox for startsups

Strategy Toolbox for Startups

Short Promo of a Long Serious Talk

Asher Sterkinasher.sterkin@gmail.com

JLM Product Management Meetup May 25, 2017, Jerusalem

Why to Bother?

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Lean Startup Strategy

?

Value Proposition Canvas to Risque?

“Don’t trust us (humans), because we will disappoint you”

Disorder

Irreproducible

Unpredictable

Disorder

Disorder

Business Model Canvas … the end of long road

The Strategy Cycle

Source: “Wardley Maps: Topographical Intelligence in Business”

Climatic Pattern: Everything Evolves

● Definition of Stakeholders● Understanding of their needs● System capabilities (features)● System components● Data● Knowledge● Operational practices

Co-evolution of:

AIaaS

Productize(e.g. MobileEye)

Some Typical Forms of a Startup Strategic Play

Apply(e.g. 3D scan and

print for Art)

G C P U

Innovate(e.g. AR, VR, 3DP, …)

FaaS

PaaS

IaaS

Custom Internals

Commoditize(e.g. Waze)

Improve (better mouse trap)

Substitute(e.g. iPhone)

Mature Product/Service

ignore AI

Irrelevance in a couple of years

embrace AI

A lot of $$ paid to people who speak language you cannot comprehend and produce models they do not understand themselves

Your Product or Service

Value Chain + Evolution (Wardley Maps)

Your AI secret sauce

AI as a Service

G C P U

Cloud Platform

AI scientific breakthrough

Your Customer Needs

Infrastructure Optimization

Your Product or Service

Value Chain + Evolution + Movement

Your AI secret sauce

AI as a Service

G C P U

Cloud Platform

AI science breakthrough

Your Customer Needs

Infrastructure Optimization

Your Product or Service

Value Chain + Evolution + Movement

Your AI secret sauce

AI as a Service

G C P U

Cloud Platform

AI science breakthrough

Your Customer Needs

Infrastructure Optimization

Your Product or Service

Value Chain + Evolution + Movement

Your AI secret sauce

AI as a Service

G C P U

Cloud Platform

AI science breakthrough

Your Customer Needs

Infrastructure Optimization

Innovate-Leverage-Commoditize

Strategic Domain-Driven Design

Vernon Vaughn, “Implementing Domain-Driven Design”

Prefer utility AIaaS

Prefer product or utility SaaS

Major effort

Proper timing for API

Pull up useful abstractions

Push down support and generic stuff; control

through OSS contributions

There is no ideal core domain model

sitting and waiting to be discovered.

It’s more like attractor gradually emerging out of multiple “safe-to-fail” experimentations

Pull Up/Push Down

Startup Strategy Toolbox

Tool Useful for

Cynefin Context awareness, dealing with complex adaptive systems

Wardley Maps Value chain - evolution - movement analysis, anticipation

ILC Innovate-Leverage-Commoditize, platform and ecosystem play

Strategic DDD Dissect whole system generic, supportive and core subdomains, identifying bounded contexts for maintaining coherent models, buy vs build vs open source strategy, avoid premature competition against big players

Value Proposition Canvas

Capture major findings about prospective customers jobs, pains and potential gains

Business Model Canvas

Capture major findings about customers segments, relationships with each segment, channels, key resources and activities and key partners

Lean Startup Validate major hypothesis via a series of pass/fail tests (MVPs)