Universum ToolboxDevelop your talent strategy

The comprehensive diagnostic tool for building the best possible Employer Brand strategy among your target talent.

Who We Are

Present in 60 countries with regional offices in New York

City, Paris, Shanghai, Singapore and Stockholm.

Serving more than 1 700 clients globally, including Fortune 100 companies.

Full service Employer Branding partner, taking clients from identifying

challenges, engaging talent to measuring success.

Helping the world’s leading organizations strengthen their Employer Brands for

over 25 years.

Surveying more than 1.3 million career-seekers,

partnering with thousands of universities and organizations.

Thought leaders in Employer Branding,

publishing content on C-suite level subjects.

Our Employer Branding content is published yearly

in renowned media, e.g. WSJ, CNN, Le Monde,

BusinessWeek.

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Your Employer Brand matters moreResearch shows that a company’s Employer Brand is twice as likely to drive job consideration as its corporate brand

Lower turnoverCompanies with a strong Employer Brand have a 28% lower turnover rate than companies with a weak Employer Brand*

A competitive advantageOnly 69% of companies work with Employer Branding from a strategic perspective

Lower cost per hireThe cost per hire is more than twice as low for companies with strong Employer Brands

*Linkedin Whitepaper, Why Your Employer Brand Matters, 2012**Talent Attraction Barometer 2012 (How does you organisation approach employer branding?)***Boston Consulting Group, Creating People Advantage 2012, Mastering HR Challenges in a Two-Speed World

2.4x revenue growth

28% lower turnover

rates

50%savings per hire

1.8x profit margin

increase

Your Return on Investment of Fact-based Employer Branding

Just as with a consumer brand, people associate various factors with an Employer Brand. You can drive your Employer Brand in the right direction by influencing these associations.

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Are you recruiting the right talent? How well does the attracted talent match the profile you need?

What drives your primary target group? What do they really want from their career?

How do you fare in terms of attractiveness versus your competitors?

Why does talent want to work for you? Why not? What attracts them to the competition?

Does talent want to join you for the right reasons? Should you rethink your messaging?

What sets you apart from the competitors? What is truly differentiating for you?

Are your communication efforts successful? Are you visible in the desired channels and are you missing outon certain channels?

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Empowering Insights UnlockThe Full Potential of Your Employer Brand

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MEASURE YOUR EMPLOYER BRANDING WORK BASED ON SET KPIs

BY REACHING YOUR TARGET AUDIENCE THROUGH PUBLICATIONS AND EVENTS

YOUR COMMUNICATION ACTIVITIES

YOUR DESIRED BRAND POSITION

YOUR IMAGE, YOUR COMPETITORS AND YOUR AUDIENCE

Your Toolbox to develop a talent strategy

KNOW

DECIDE

PLAN

ACT

MEASURE

Universum’s toolbox allows you to learn from our established research framework, shaped over decades of Employer Branding experience. It is a strategic tool that empowers you to capture the right talent and reduce the cost per hire. It will help you identify key strengths and challenges in all your markets.

• Evaluate the impact of your Employer Branding efforts and better utilise your budget

• Increase the quality of your job applicants

• Improve the accept/reject ratio

• Lower the compensation you need to offer

• Increase staff retention

• Use your culture as a recruitment asset

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Understand and Define Your Unique Selling Points: Building Your Individual Employer Brand

To attract the right talent for your business strategy, an understanding of the different aspects that comprise your Employer Brand is essential: What makes you attractive as an employer? Which associations are credible with what you offer as an employer? And which of these are true? Finally, what makes your offer unique and distinctive? Knowing the answers to these questions will help establish a successful Employer Brand.

YOUR INTERNAL IDENTITY

YOUR EXTERNAL

IMAGE

ATTRACTIVE

COMPETITIVE

TRESHOLD

DISTINCT

WHAT TALENT WANTS

CREDIBLE

TRUE

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The Develop your Talent Strategy Toolbox consists of

Tools & templates Template: Defining Your Key Talent

Target Groups Template: Defining an Attractive

Employee Value Proposition Checklist: Developing Your

Compensation & Benefits Package

Learnings like: Understanding the key drivers among

talents today The importance of a clear purpose and

mission to attracting talent The 3 keys to formulating an attractive

talent offer The 5 most common pitfalls leading to

the loss of talent How to develop your unique Employer

Value Proposition (EVP) How to select the right KPIs and

setting engaging objectives  

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Thanks…until next time

www.universumglobal.com