strategies for increasing ecommerce revenue with email marketing

Email Marketing w eCommerce!

Nie mówię po polsku :-(!

How four words increased!Obama’s donations from a single !email from $403,603 to:!!

$2,540,866

x 319,339!

Put another way…!

How to make birthday emails 8x as effective

Plus…!

8!more ways to increase your !

transaction rates by at least 20%!

7%!Source: http://blog.custora.com/2013/06/e-commerce-customer-acquisition-snapshot/!

1) Make your transactional emails count!

Source: http://www.experian.com/assets/marketing-services/reports/transactional-email-report.pdf!

#2 Incentivise Product Reviews!

3) Give customers free store credit (and play on the

power of loss aversion).!

#4 Rewarding loyal customers with gift cards boosts short-term revenue!

34% of gift cards were redeemed, generating an additional $105k

Non-activecustomers

!!

Most loyalcustomers

!Gift card!

redemption = $105k extra!

Semi-dormantcustomers

!!

#5 But… re-activating dormant customers can be event more profitable!

Re-activating dormant / non active customers generated an additional $145k

Non-activecustomers

!10% !

activated!

Most loyalcustomers

!!!

Semi-dormantcustomers

Gift card redemption = !$108k extra!

In the first half we’ve learned to:! Get more value out of our transactional emails! Incentivise product reviews! Use loss aversion to drive impulse purchases! Re-activate dormant customers ! Reward loyal customers to keep them active.!

Now it gets interesting…!!!

6) A/B test:!•  Subject lines!•  Sending times!•  From line!•  Email content!•  Subscriber segments?!

www.bloomberg.com/bw/articles/2012-11-29/the-science-behind-those-obama-campaign-e-mails!

7) Birthday emails: people like free money

8) Use email to reduce cart abandonment!

#9 Automate feedback collection / net promoter score data!

http://www.squiz.net/uk/stories/squiz-speaks/automating-a-net-promoter-score-program!

10) Email marketing beyond the inbox!

Dziękuję! !Do zobaczenia :)!

!Want to contact me? —> marcus@VentureHarbour.com!