strategic planning creating positive action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Strategic PlanningStrategic PlanningCreating Positive ActionCreating Positive Action

2007 Oregon/Washington 2007 Oregon/Washington

Society of American Foresters Society of American Foresters Leadership ConferenceLeadership Conference

• Build on your working knowledge of effective organizations in relation to the critical work of Society of American Foresters in the Northwest.

• Understand the benefits of, and begin development of a framework for your long range strategic plan.

Session ObjectivesSession Objectives

AgendaAgenda

• Agenda & Session Objectives

• Effective Organizations

• 3 Functions of Associations

• Trends, Strategies, Who We Serve & Why

• Mission Statement

• Vision & Values

• Priority Issues• Statements of Intent• Strategies• Implementation of

Strategic Plans • Engaging Key Decision

Makers• Priority Actions – 3

Months• Closing Comments

Goals Working Environment

Procedures

Tensions

Effective OrganizationsEffective Organizations

WSU Cooperative Extension

The Three Roles of AssociationsThe Three Roles of Associations

• Influence

• Information Exchange

• Services and Products to Members

Why is Strategic Planning Why is Strategic Planning Important?Important?

• It unites & energizes associations through the joint creation and implementation of a shared vision

War StoriesWar Stories

• A couple of war stories from yours truly…

• What have been your experiences with strategic planning?– What was good?– What could have been improved?– Did it work?

Ask yourselves these over-Arching questions: What are the top 2 trends facing this Chapter

of the Society of American Foresters? Who does this Chapter of the Society of

American Foresters serve and why?

Getting the Juices Flowing:Getting the Juices Flowing:

• Answer these questions:– For the Vision: What will be the greatest

accomplishment of this Chapter of the Society of American Foresters over the next ___ years?

– For the Values: Why are you here? What made you take the step of joining the Society of American Foresters?

Vision & ValuesVision & Values

• Format “Mission of the ______ Chapter of the Society of American Foresters is to (what) for (whom) by (how)

Mission StatementMission Statement

• Identify the top priority issues in the association by asking yourself:

• “If we only had the time, money and energy to work on one critical issue…”

• Then one other ……

• Individuals share their entire list with their team

Priority IssuesPriority Issues

Words Have PowerWords Have Power

• Getting the words right is not enough!• Be aware of action words and ensure that

everyone understands their meaning:– Develop– Enhance– Increase– Provide– Ensure– Any Others?

You Have My Permission…You Have My Permission…

So let’s give this a try….So let’s give this a try….

The Big 6 National SAF Outcomes:1. A Strong Forward-Thinking Organization2. Enhanced Service to Landowners and

Employers3. Enhanced Service to Society at Large4. Effective Engagement in Forest Policy5. Enhanced Professional Education,

Performance, and Leadership Capability6. Development and Sound Stewardship of SAF’s

Resources

Statements of IntentStatements of Intent

• Draft a at least 3 statements of intent (measurable goal) for each national outcome.

• Format “By {Date} the {Issue} will {Have this Outcome}

• Group discussion, consensus on statements of intent

StrategiesStrategies

• Write down two key strategies the association should utilize to achieve the statement of intent

• Discussion & selection of key strategies to research & develop further

So, How Did It Go?So, How Did It Go?

• Let’s talk about your good work.

• Any A-Ha moments?

Staffing and Budget NeedsStaffing and Budget Needs

• Identify, discuss and record recommended staffing, volunteers and budget to help implement the plan.

Key Decision MakersKey Decision Makers

• Identify, discuss and record key decision makers that need to have a copy of the strategic plan and help you implement it.

Action RegisterAction Register

Identify “agreed to” actions to implement in the next three months to improve the organizational health of the Society of American Foresters in the Northwest.

Any Questions?Any Questions?

Closing thoughts?Closing thoughts?Sermons?Sermons?Tirades?Tirades?

Seriously…I’m all ears…Seriously…I’m all ears…

In this world the one thing In this world the one thing supremely worth having is the supremely worth having is the

opportunity to do well and worthily opportunity to do well and worthily a piece of work of vital a piece of work of vital

consequence to the welfare of consequence to the welfare of mankind.mankind.

Theodore RooseveltTheodore Roosevelt

Washington State Washington State Conservation CommissionConservation Commission

Stu TrefryPuget Sound Regional

Manager

PO Box 47721

Olympia, WA 98504-7721

Telephone 360.407.6531

Fax 360.407.6215

Email stu.trefry@scc.wa.gov

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