strategic planning creating positive action

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January 19, 2007 January 19, 2007 Society of American Foreste Society of American Foreste rs rs Strategic Planning Strategic Planning Creating Positive Action Creating Positive Action 2007 Oregon/Washington 2007 Oregon/Washington Society of American Foresters Society of American Foresters Leadership Conference Leadership Conference

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Page 1: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Strategic PlanningStrategic PlanningCreating Positive ActionCreating Positive Action

2007 Oregon/Washington 2007 Oregon/Washington

Society of American Foresters Society of American Foresters Leadership ConferenceLeadership Conference

Page 2: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

• Build on your working knowledge of effective organizations in relation to the critical work of Society of American Foresters in the Northwest.

• Understand the benefits of, and begin development of a framework for your long range strategic plan.

Session ObjectivesSession Objectives

Page 3: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

AgendaAgenda

• Agenda & Session Objectives

• Effective Organizations

• 3 Functions of Associations

• Trends, Strategies, Who We Serve & Why

• Mission Statement

• Vision & Values

• Priority Issues• Statements of Intent• Strategies• Implementation of

Strategic Plans • Engaging Key Decision

Makers• Priority Actions – 3

Months• Closing Comments

Page 4: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Goals Working Environment

Procedures

Tensions

Effective OrganizationsEffective Organizations

WSU Cooperative Extension

Page 5: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

The Three Roles of AssociationsThe Three Roles of Associations

• Influence

• Information Exchange

• Services and Products to Members

Page 6: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Why is Strategic Planning Why is Strategic Planning Important?Important?

• It unites & energizes associations through the joint creation and implementation of a shared vision

Page 7: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

War StoriesWar Stories

• A couple of war stories from yours truly…

• What have been your experiences with strategic planning?– What was good?– What could have been improved?– Did it work?

Page 8: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Ask yourselves these over-Arching questions: What are the top 2 trends facing this Chapter

of the Society of American Foresters? Who does this Chapter of the Society of

American Foresters serve and why?

Getting the Juices Flowing:Getting the Juices Flowing:

Page 9: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

• Answer these questions:– For the Vision: What will be the greatest

accomplishment of this Chapter of the Society of American Foresters over the next ___ years?

– For the Values: Why are you here? What made you take the step of joining the Society of American Foresters?

Vision & ValuesVision & Values

Page 10: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

• Format “Mission of the ______ Chapter of the Society of American Foresters is to (what) for (whom) by (how)

Mission StatementMission Statement

Page 11: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

• Identify the top priority issues in the association by asking yourself:

• “If we only had the time, money and energy to work on one critical issue…”

• Then one other ……

• Individuals share their entire list with their team

Priority IssuesPriority Issues

Page 12: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Words Have PowerWords Have Power

• Getting the words right is not enough!• Be aware of action words and ensure that

everyone understands their meaning:– Develop– Enhance– Increase– Provide– Ensure– Any Others?

Page 13: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

You Have My Permission…You Have My Permission…

Page 14: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

So let’s give this a try….So let’s give this a try….

The Big 6 National SAF Outcomes:1. A Strong Forward-Thinking Organization2. Enhanced Service to Landowners and

Employers3. Enhanced Service to Society at Large4. Effective Engagement in Forest Policy5. Enhanced Professional Education,

Performance, and Leadership Capability6. Development and Sound Stewardship of SAF’s

Resources

Page 15: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Statements of IntentStatements of Intent

• Draft a at least 3 statements of intent (measurable goal) for each national outcome.

• Format “By {Date} the {Issue} will {Have this Outcome}

• Group discussion, consensus on statements of intent

Page 16: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

StrategiesStrategies

• Write down two key strategies the association should utilize to achieve the statement of intent

• Discussion & selection of key strategies to research & develop further

Page 17: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

So, How Did It Go?So, How Did It Go?

• Let’s talk about your good work.

• Any A-Ha moments?

Page 18: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Staffing and Budget NeedsStaffing and Budget Needs

• Identify, discuss and record recommended staffing, volunteers and budget to help implement the plan.

Page 19: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Key Decision MakersKey Decision Makers

• Identify, discuss and record key decision makers that need to have a copy of the strategic plan and help you implement it.

Page 20: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Action RegisterAction Register

Identify “agreed to” actions to implement in the next three months to improve the organizational health of the Society of American Foresters in the Northwest.

Page 21: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Any Questions?Any Questions?

Closing thoughts?Closing thoughts?Sermons?Sermons?Tirades?Tirades?

Seriously…I’m all ears…Seriously…I’m all ears…

Page 22: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

In this world the one thing In this world the one thing supremely worth having is the supremely worth having is the

opportunity to do well and worthily opportunity to do well and worthily a piece of work of vital a piece of work of vital

consequence to the welfare of consequence to the welfare of mankind.mankind.

Theodore RooseveltTheodore Roosevelt

Page 23: Strategic Planning Creating Positive Action

January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters

Washington State Washington State Conservation CommissionConservation Commission

Stu TrefryPuget Sound Regional

Manager

PO Box 47721

Olympia, WA 98504-7721

Telephone 360.407.6531

Fax 360.407.6215

Email [email protected]