strategic planning creating positive action
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January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Strategic PlanningStrategic PlanningCreating Positive ActionCreating Positive Action
2007 Oregon/Washington 2007 Oregon/Washington
Society of American Foresters Society of American Foresters Leadership ConferenceLeadership Conference
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
• Build on your working knowledge of effective organizations in relation to the critical work of Society of American Foresters in the Northwest.
• Understand the benefits of, and begin development of a framework for your long range strategic plan.
Session ObjectivesSession Objectives
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
AgendaAgenda
• Agenda & Session Objectives
• Effective Organizations
• 3 Functions of Associations
• Trends, Strategies, Who We Serve & Why
• Mission Statement
• Vision & Values
• Priority Issues• Statements of Intent• Strategies• Implementation of
Strategic Plans • Engaging Key Decision
Makers• Priority Actions – 3
Months• Closing Comments
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Goals Working Environment
Procedures
Tensions
Effective OrganizationsEffective Organizations
WSU Cooperative Extension
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
The Three Roles of AssociationsThe Three Roles of Associations
• Influence
• Information Exchange
• Services and Products to Members
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Why is Strategic Planning Why is Strategic Planning Important?Important?
• It unites & energizes associations through the joint creation and implementation of a shared vision
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
War StoriesWar Stories
• A couple of war stories from yours truly…
• What have been your experiences with strategic planning?– What was good?– What could have been improved?– Did it work?
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Ask yourselves these over-Arching questions: What are the top 2 trends facing this Chapter
of the Society of American Foresters? Who does this Chapter of the Society of
American Foresters serve and why?
Getting the Juices Flowing:Getting the Juices Flowing:
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
• Answer these questions:– For the Vision: What will be the greatest
accomplishment of this Chapter of the Society of American Foresters over the next ___ years?
– For the Values: Why are you here? What made you take the step of joining the Society of American Foresters?
Vision & ValuesVision & Values
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
• Format “Mission of the ______ Chapter of the Society of American Foresters is to (what) for (whom) by (how)
Mission StatementMission Statement
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
• Identify the top priority issues in the association by asking yourself:
• “If we only had the time, money and energy to work on one critical issue…”
• Then one other ……
• Individuals share their entire list with their team
Priority IssuesPriority Issues
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Words Have PowerWords Have Power
• Getting the words right is not enough!• Be aware of action words and ensure that
everyone understands their meaning:– Develop– Enhance– Increase– Provide– Ensure– Any Others?
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
You Have My Permission…You Have My Permission…
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
So let’s give this a try….So let’s give this a try….
The Big 6 National SAF Outcomes:1. A Strong Forward-Thinking Organization2. Enhanced Service to Landowners and
Employers3. Enhanced Service to Society at Large4. Effective Engagement in Forest Policy5. Enhanced Professional Education,
Performance, and Leadership Capability6. Development and Sound Stewardship of SAF’s
Resources
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Statements of IntentStatements of Intent
• Draft a at least 3 statements of intent (measurable goal) for each national outcome.
• Format “By {Date} the {Issue} will {Have this Outcome}
• Group discussion, consensus on statements of intent
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
StrategiesStrategies
• Write down two key strategies the association should utilize to achieve the statement of intent
• Discussion & selection of key strategies to research & develop further
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
So, How Did It Go?So, How Did It Go?
• Let’s talk about your good work.
• Any A-Ha moments?
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Staffing and Budget NeedsStaffing and Budget Needs
• Identify, discuss and record recommended staffing, volunteers and budget to help implement the plan.
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Key Decision MakersKey Decision Makers
• Identify, discuss and record key decision makers that need to have a copy of the strategic plan and help you implement it.
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Action RegisterAction Register
Identify “agreed to” actions to implement in the next three months to improve the organizational health of the Society of American Foresters in the Northwest.
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Any Questions?Any Questions?
Closing thoughts?Closing thoughts?Sermons?Sermons?Tirades?Tirades?
Seriously…I’m all ears…Seriously…I’m all ears…
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
In this world the one thing In this world the one thing supremely worth having is the supremely worth having is the
opportunity to do well and worthily opportunity to do well and worthily a piece of work of vital a piece of work of vital
consequence to the welfare of consequence to the welfare of mankind.mankind.
Theodore RooseveltTheodore Roosevelt
January 19, 2007January 19, 2007 Society of American Foresters Society of American Foresters
Washington State Washington State Conservation CommissionConservation Commission
Stu TrefryPuget Sound Regional
Manager
PO Box 47721
Olympia, WA 98504-7721
Telephone 360.407.6531
Fax 360.407.6215
Email [email protected]