strategic marketing plan overview. segment branding no mans land newport is the expert at helping...
Post on 13-Dec-2015
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Strategic Marketing Plan Overview
Segment Branding
No Mans LandNewport is the expert at helping companies transition No Mans Land
•Market : Approximately 1 million companies– 250,000 show sustained growth– 30-100 employees: $5 million to $20 million in Revenue acute
symptoms– 100 -250 employees legacy symptoms
•Services Provided – “ CEO Advisory Services”– Access to Expert network
Value Proposition to the Client
•Proven Technology based Assessment and strategic Management tools addressing NML challenges “ Navigator”•Experience Sharing with Partners that can help the CEO make the strategic decisions on the 4ms that are critical to a successful transition through NML•Affordable $2500 -$6500 per month•Access to deep domain and industry expertise through expert network
Middle Market PENewport is an extension of the Sponsors Operating Partner bench
•Market: Approximately 16,000 portfolio companies– 100 t0 500 employees 20 t0 100 million in Revenue– Approximately 2000 sponsors
•Services Provided– Access to Expert Network – Independent Board members
Value Proposition to the Client
•Portfolio Reporting and Board Level management tools– Traqfast & 4M Navigator
•Deep Domain and Industry Experience and Executive Resources•Partner recruiting empathizes prospects with experience in PE
MarketingPartner Recruiting – Client Lead Generation
In – Direct Touch Marketing•Individual•Institutional
– Educate the Referral Source Events
Direct In-Bound Marketing•Social Media & SEO
– Web-site content integration ( Affinity Partners i.e. INC, ECP and Newport)
– HubSpot– LinkedIn– Blogs and Thought leadership
•Affinity Marketing with Navigator Tools: – Licensed use of Tools: Navigator and
Traqfast to affinity partners– Joint Event Marketing targeting No
Mans Land
Execution Imperatives
•Web Content and SEO integration – across all organizations including affinity partners•Finalize Affinity Marketing Partners and launch Marketing programs
– INC– McGladry
•Establish Individual Touch programs in each office•Kick-off Partner wide Pipeline review•JV Gerson Lehrman •Finalize voting proxy move Dave to 4-M Navigator Board
Doug & DaveSpecial Focused Meetings
• Tom Walton – Gary Kunkle• Amal Chaudri - Traqfast• Steve Wilkerson• George Gendron – Michael Hopkins
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