Strategic Marketing Plan Overview

Segment Branding

No Mans LandNewport is the expert at helping companies transition No Mans Land

•Market : Approximately 1 million companies– 250,000 show sustained growth– 30-100 employees: $5 million to $20 million in Revenue acute

symptoms– 100 -250 employees legacy symptoms

•Services Provided – “ CEO Advisory Services”– Access to Expert network

Value Proposition to the Client

•Proven Technology based Assessment and strategic Management tools addressing NML challenges “ Navigator”•Experience Sharing with Partners that can help the CEO make the strategic decisions on the 4ms that are critical to a successful transition through NML•Affordable $2500 -$6500 per month•Access to deep domain and industry expertise through expert network

Middle Market PENewport is an extension of the Sponsors Operating Partner bench

•Market: Approximately 16,000 portfolio companies– 100 t0 500 employees 20 t0 100 million in Revenue– Approximately 2000 sponsors

•Services Provided– Access to Expert Network – Independent Board members

Value Proposition to the Client

•Portfolio Reporting and Board Level management tools– Traqfast & 4M Navigator

•Deep Domain and Industry Experience and Executive Resources•Partner recruiting empathizes prospects with experience in PE

MarketingPartner Recruiting – Client Lead Generation

In – Direct Touch Marketing•Individual•Institutional

– Educate the Referral Source Events

Direct In-Bound Marketing•Social Media & SEO

– Web-site content integration ( Affinity Partners i.e. INC, ECP and Newport)

– HubSpot– LinkedIn– Blogs and Thought leadership

•Affinity Marketing with Navigator Tools: – Licensed use of Tools: Navigator and

Traqfast to affinity partners– Joint Event Marketing targeting No

Mans Land

Execution Imperatives

•Web Content and SEO integration – across all organizations including affinity partners•Finalize Affinity Marketing Partners and launch Marketing programs

– INC– McGladry

•Establish Individual Touch programs in each office•Kick-off Partner wide Pipeline review•JV Gerson Lehrman •Finalize voting proxy move Dave to 4-M Navigator Board

Doug & DaveSpecial Focused Meetings

• Tom Walton – Gary Kunkle• Amal Chaudri - Traqfast• Steve Wilkerson• George Gendron – Michael Hopkins