strategic management, environmental scanning and industry analysis by indra petrus ambarita
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CHAPTER 4
Environmental Scanning and
Industry AnalysisSTRATEGIC MANAGEMENT & BUSINESS POLICY
13TH EDITION(THOMAS L. WHEELEN & J. DAVID HUNGER )
Prepared by:INDRA PETRUS AMBARITA (122131049)
FANNY (122131xxx)HARRY MOLAN (122131xxx)
MAGISTER MANAJEMEN - UNIVERSITAS TRISAKTI2 November 2014
Environmental ScanningStrategic Management Model
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