strategic applications of twitter

Strategic Applications of Twitter

Ali Anani

Strategy

For me strategy is knowing your current position and why to decide where to go.

Strategy has many definitions;

”

Strategy

Social sites such as Twitter provides as an important tool in defining your current position

Knowing Your Current Position with

Extracting words from millions of Twitter* messages revealed the happiness state of the USA. What is more mesmerizing is that to see the nation's mood vary in near-real time

*Twitter mood maps reveal emotional states of America, by Celeste Biever

Nights

Publish

Don’t

on

Thursday

The emotional words contained in hundreds of millions of messages posted to the Twitter may hold the answer.

That’s what Computer scientist Alan Mislove & his team calls it at Northeastern University in Boston

and across the country happiness peaks each Sunday Morning,

with a trough on Thursday Evenings.

They have found that these "tweets" suggest that the west coast is happier

than the east coast,

You Could Also Know

Your Current Position with Twitter

Happiness is proportionally linked to productivity.

So, if the happiness score is low we know where we stand and to what happiness scale we should aim for.

Happiness is proportionally linked to productivity.

offers many tools

HAPPINESS SCORE That can check your

Its metrics include (a) Influence score, which is basically your

popularity score on Twitter (b) signal-to-noise ratio (c) one’s tendency to ‘retweet’ (d) velocity the rate one’s updates on Twitter and clout based on how many times one is cited in tweets.

My Results- I knew where I stand. I wanted to improve my engagement in Twitter. I put SMARTER goals. Here is be progress. I plan to increase my influence to 30 in three months

TWIST offers trends of keywords or product name, based what Twitter users are tweeting about

is useful to reveal tweeting behavior of any Twitter users. It consolidates and collates Twitter activity data and present them in colorful graphs.

(Here s Mine)

(This Is My Tweet Density During the Week)

(This Is My Tweet Cloud)

( Slideshare Is My Prime Activity )

Twitter Friends

This tool focuses on

conversation and

information aspects of Twitter users’ behaviors

Twitter Friends

( I am Engaged with E-WOT Where Does E-WOT Stand )

( I am Engaged with @Appitive Where Does Appitive Stand )

Twitter Friends

(@Appitive engagement profile)

Twitter Friends

(I am engage with @Appitive | How do I compare)

Twitter Friends

(I am engage with @Abhishekshah | How do I compare)

Twitter Friends

@Ali Anani to follow remember

and

The setting of SMART and SMARTER goals requires knowing where we stand (our current position) first. Twitter provides an excellent venue for doing that.

Conclusion