twitter tools for strategic marketing

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TWITTER TOOLS For Strategic Marketing Presented by: Adele McAlear @AdeleMcAlear [email protected] adelemcalear.com WebCom Montréal - October 22, 2009

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From WebCom Montreal '09You’re representing a brand on Twitter and know the basics, but don’t feel you’re getting the most out of its potential. Learn which 3rd party applications will enhance your experience to give you real value and market intelligence from Twitter.In this session we’ll look at the top Twitter Tools to help you manage corporate tweets, analyze sentiment, track opinions, conduct market research, find influencers, monitor brand mentions, track trends in real-time and more. Put more power behind your strategic marketing and increase your ROI with Twitter Tools.

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Page 1: Twitter Tools For Strategic Marketing

TWITTER TOOLS

For Strategic Marketing

Presented by:

Adele McAlear@[email protected]

WebCom Montréal - October 22, 2009

Page 2: Twitter Tools For Strategic Marketing

I <3 Twitter

Joined Twitter April 27, 2007http://www.adelemcalear.com/twitterwelcome

Page 3: Twitter Tools For Strategic Marketing

Basics

Page 4: Twitter Tools For Strategic Marketing

Rationale

Page 5: Twitter Tools For Strategic Marketing

Now What?

manage

track

findmonitorresearch

analyze+ more…

Page 6: Twitter Tools For Strategic Marketing

It’s the apps…

…that give Twitter power

TheNextWeb.comhttp://www.flickr.com/photos/thenextweb/3346248321/

Page 7: Twitter Tools For Strategic Marketing

Multiple Users

•Who’s tweeting on the account?•Indicate in bio, landing page, initials

•Discuss parameters of Tweeting•Personal > not too personal

•Business > not confidential

•Conversational > not broadcast

•Quality > not spam

•Practicalities of account management•Follow-backs, DMs, email notifications

Page 8: Twitter Tools For Strategic Marketing

Multiple Accounts

http://www.tweetdeck.com http://seesmic.com/desktop.html

•Downloadable Clients

•Multiple accounts

•Groups / Lists

•Facebook support

Page 9: Twitter Tools For Strategic Marketing

Multiple Accounts

http://hootsuite.com

•Web-based

•Multiple Accounts - Users

•Assign Tasks / Workflow

•Monitor Brand Mentions

http://cotweet.com/

TIP: Clients Ranked by Usehttp://twitstat.com/twitterclientusers.html

Page 10: Twitter Tools For Strategic Marketing

URL Shorteners

TIP: Set up your own shortenerprotect against broken links

Page 11: Twitter Tools For Strategic Marketing

Social Bars

http://ow.ly/socialbar

http://digg.com/tools/diggbar

Page 12: Twitter Tools For Strategic Marketing

URL Tracking

Page 13: Twitter Tools For Strategic Marketing

Who’s There?

Page 14: Twitter Tools For Strategic Marketing

Do You Follow?

Twibes

TweepML

Twellow

WeFollow

Mr. Tweet

Twitter Packs http://twitterpacks.pbworks.com/

TIP: Beware of self-categorization abuseTwitter Lists are coming… (more at the end)

Page 15: Twitter Tools For Strategic Marketing

What?

Search.twitter.com

Page 16: Twitter Tools For Strategic Marketing

Say What?!

Page 17: Twitter Tools For Strategic Marketing

Say What Again!

Sentiment

Page 18: Twitter Tools For Strategic Marketing

Say What Again!

URLS/Key Word Relevance

Page 19: Twitter Tools For Strategic Marketing

I Can’t Hear You!

BackType Connect: Social Conversations

Page 20: Twitter Tools For Strategic Marketing

Hello? McFly!

Alerts: Stay Informed

Page 21: Twitter Tools For Strategic Marketing

I iz Tweeting inUR blog

Pull Tweets into Your Blog

Back Type Connect

Page 22: Twitter Tools For Strategic Marketing

I’ve Got Your Back

Page 23: Twitter Tools For Strategic Marketing

How Do You Rate?

Page 24: Twitter Tools For Strategic Marketing

Your Stats

Page 25: Twitter Tools For Strategic Marketing

Really, it’s the apps…

…that give YOU power

@swhitley

@dacort

TIP: Can’t find an app that does *just* what you want?

Build it!

Page 26: Twitter Tools For Strategic Marketing

The Future

Game changers for Twitter:

•Twitter Lists•Will be more influential than Followers•Will be used for good and evil

•Search Engine Integration•Bing + Twitter > search by recent & relevant•Google + Twitter > reply with search results

Page 27: Twitter Tools For Strategic Marketing

Thank you!

Adele McAlear

@AdeleMcAlearBlog: adelemcalear.com

[email protected]

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