twitter tools for strategic marketing
DESCRIPTION
From WebCom Montreal '09You’re representing a brand on Twitter and know the basics, but don’t feel you’re getting the most out of its potential. Learn which 3rd party applications will enhance your experience to give you real value and market intelligence from Twitter.In this session we’ll look at the top Twitter Tools to help you manage corporate tweets, analyze sentiment, track opinions, conduct market research, find influencers, monitor brand mentions, track trends in real-time and more. Put more power behind your strategic marketing and increase your ROI with Twitter Tools.TRANSCRIPT
TWITTER TOOLS
For Strategic Marketing
Presented by:
Adele McAlear@[email protected]
WebCom Montréal - October 22, 2009
I <3 Twitter
Joined Twitter April 27, 2007http://www.adelemcalear.com/twitterwelcome
Basics
Rationale
Now What?
manage
track
findmonitorresearch
analyze+ more…
It’s the apps…
…that give Twitter power
TheNextWeb.comhttp://www.flickr.com/photos/thenextweb/3346248321/
Multiple Users
•Who’s tweeting on the account?•Indicate in bio, landing page, initials
•Discuss parameters of Tweeting•Personal > not too personal
•Business > not confidential
•Conversational > not broadcast
•Quality > not spam
•Practicalities of account management•Follow-backs, DMs, email notifications
Multiple Accounts
http://www.tweetdeck.com http://seesmic.com/desktop.html
•Downloadable Clients
•Multiple accounts
•Groups / Lists
•Facebook support
Multiple Accounts
http://hootsuite.com
•Web-based
•Multiple Accounts - Users
•Assign Tasks / Workflow
•Monitor Brand Mentions
http://cotweet.com/
TIP: Clients Ranked by Usehttp://twitstat.com/twitterclientusers.html
URL Shorteners
TIP: Set up your own shortenerprotect against broken links
Social Bars
http://ow.ly/socialbar
http://digg.com/tools/diggbar
URL Tracking
Who’s There?
Do You Follow?
Twibes
TweepML
Twellow
WeFollow
Mr. Tweet
Twitter Packs http://twitterpacks.pbworks.com/
TIP: Beware of self-categorization abuseTwitter Lists are coming… (more at the end)
What?
Search.twitter.com
Say What?!
Say What Again!
Sentiment
Say What Again!
URLS/Key Word Relevance
I Can’t Hear You!
BackType Connect: Social Conversations
Hello? McFly!
Alerts: Stay Informed
I iz Tweeting inUR blog
Pull Tweets into Your Blog
Back Type Connect
I’ve Got Your Back
How Do You Rate?
Your Stats
Really, it’s the apps…
…that give YOU power
@swhitley
@dacort
TIP: Can’t find an app that does *just* what you want?
Build it!
The Future
Game changers for Twitter:
•Twitter Lists•Will be more influential than Followers•Will be used for good and evil
•Search Engine Integration•Bing + Twitter > search by recent & relevant•Google + Twitter > reply with search results
Thank you!
Adele McAlear
@AdeleMcAlearBlog: adelemcalear.com
Attribution-Noncommercial-Share Alike 2.5 Canada