storytelling: a lunch n' learn session

The Rise of Storytelling

...and everyone is a storyteller

word stories

Run your business anywhere.

Organize your favorite things

It’s how people meet.

Build Better Business Software.

Why storytelling matters.

People see/hear >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.

Consumers have lots of information about your

products

Product is Irrelevant

Storytelling is a better approach to marketing &

sales

Old Way:“Let me tell you

about our product’s features

and prices”

New Way:“Let me tell you a

story……”

What does storytelling deliver?

Stories Show How You’re

Unique

Stories build emotional connections

Stories Are Remembered…..

And Shared

“Airbnb believes in the power of storytelling because when people share stories…..they start caring more about each other.” - Venetia Pristavec

Stories make the complex

simple

Stories DeliverStories are inspiring

How to effectively tell stories.

Know Your Audience

It’s About the Experience

“Capturing life’s most exciting moments, and

sharing them with others.” – Suzanne

Watson

Be interesting and creative

A cartoon (not a press release) when raising $30M

Be Honest

Celebrate Customers’ Successes

markevans.camark@markevans.ca