stop wasting money on link building
Post on 19-May-2015
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Stop Wasting Money On Link Building
GEOFF KENYON
GEOFF KENYON
Consultant, Distilled
Geoff.kenyon@distilled.net
@GeoffKenyon
Efficiency
Step 1: Content & OnpageImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Added 200 words of content
Getting Started Link Building
@GeoffKenyonGeoff Kenyon
Six Examples of Getting Started
Professional OrganizationsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Give EndorsementsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
ListsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Local Press ReleasesImage/Graph etc.
@GeoffKenyonGeoff Kenyon
PartnershipsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
ManufacturersImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Now it Gets Harder
2 Ways to Improve Efficiency
@GeoffKenyonGeoff Kenyon
• Send a lot of emails• Focus your efforts
Scale with Quantity
Scale With Quantity
@GeoffKenyonGeoff Kenyon
Image/Graph etc.
Focus Your Efforts:Scale by Segmentation
A Link is Not a Link
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Image/Graph etc.
4 Groups of Sites
@GeoffKenyonGeoff Kenyon
Links you don’t want
Links that are ok
Links that are good
Links that are REALLY
good
Examples of Links
Low Value LinkImage/Graph etc.
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Mid Value LinkImage/Graph etc.
@GeoffKenyonGeoff Kenyon
High Value LinkImage/Graph etc.
Why Do We Want High Value Links?
Influence
Results of Influence
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And:
@GeoffKenyonGeoff Kenyon
How?
Know Your Target
@GeoffKenyonGeoff Kenyon
Know Your Target
@GeoffKenyonGeoff Kenyon
Know Your Target
@GeoffKenyonGeoff Kenyon
Most Likely Writer Interested in Your Content
How Do We Segment Sites?
Domain Authority
@GeoffKenyonGeoff Kenyon
InfluenceImage/Graph etc.
@GeoffKenyonGeoff Kenyon
InfluenceImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Influence =
Visibility + Credibility
Characteristics of Influence
CommentsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Whoa!
Social SharesImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Social Click ThroughsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Site TrafficImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Now Segment Your Prospects
4 Groups of Sites
@GeoffKenyonGeoff Kenyon
Links you don’t want
Links that are ok
Links that are good
Links that are REALLY
good
Know Your Target (Part II)Image/Graph etc.
@GeoffKenyonGeoff Kenyon
Start With Your Most Influential and Relevant
Sites
Thanks.
GEOFF KENYON
Geoff.Kenyon@Distilled.net
@GeoffKenyon
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