stop wasting money on link building
DESCRIPTION
From Distilled's Geoff Kenyon's presentation at DistilledLive Seattle's Meetup on April 29, 2013 at TheEasy.TRANSCRIPT
Stop Wasting Money On Link Building
GEOFF KENYON
Efficiency
Step 1: Content & OnpageImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Added 200 words of content
Getting Started Link Building
@GeoffKenyonGeoff Kenyon
Six Examples of Getting Started
Professional OrganizationsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Give EndorsementsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
ListsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Local Press ReleasesImage/Graph etc.
@GeoffKenyonGeoff Kenyon
PartnershipsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
ManufacturersImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Now it Gets Harder
2 Ways to Improve Efficiency
@GeoffKenyonGeoff Kenyon
• Send a lot of emails• Focus your efforts
Scale with Quantity
Scale With Quantity
@GeoffKenyonGeoff Kenyon
Image/Graph etc.
Focus Your Efforts:Scale by Segmentation
A Link is Not a Link
@GeoffKenyonGeoff Kenyon
Image/Graph etc.
4 Groups of Sites
@GeoffKenyonGeoff Kenyon
Links you don’t want
Links that are ok
Links that are good
Links that are REALLY
good
Examples of Links
Low Value LinkImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Mid Value LinkImage/Graph etc.
@GeoffKenyonGeoff Kenyon
High Value LinkImage/Graph etc.
Why Do We Want High Value Links?
Influence
Results of Influence
@GeoffKenyonGeoff Kenyon
And:
@GeoffKenyonGeoff Kenyon
How?
Know Your Target
@GeoffKenyonGeoff Kenyon
Know Your Target
@GeoffKenyonGeoff Kenyon
Know Your Target
@GeoffKenyonGeoff Kenyon
Most Likely Writer Interested in Your Content
How Do We Segment Sites?
Domain Authority
@GeoffKenyonGeoff Kenyon
InfluenceImage/Graph etc.
@GeoffKenyonGeoff Kenyon
InfluenceImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Influence =
Visibility + Credibility
Characteristics of Influence
CommentsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Whoa!
Social SharesImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Social Click ThroughsImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Site TrafficImage/Graph etc.
@GeoffKenyonGeoff Kenyon
Now Segment Your Prospects
4 Groups of Sites
@GeoffKenyonGeoff Kenyon
Links you don’t want
Links that are ok
Links that are good
Links that are REALLY
good
Know Your Target (Part II)Image/Graph etc.
@GeoffKenyonGeoff Kenyon
Start With Your Most Influential and Relevant
Sites
