stop i-framing inventory on your dealership website

Post on 04-Jul-2015

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Another fun finding from Ryan Thompson, founder of http://thedealergeek.com. If you I-frame your inventory pages on your dealership website, you are really hurting your online presence. And it's just awkward.

TRANSCRIPT

An I Frame (inline frame) is an HTML document imbedded inside another HTML document

I-Frames are bad for SEO, site navigation, and are just plain awkward

Your inventory pages are not getting indexed by Google on your www.mydealer.com domain

Makes you look like you are in 2003 Still

Easy way to tell

Hard to navigate inventory pages

Scrolling is awkward

Often times the contact form is not easy to fill out (no lead for you)

Because it doesn’t even

know your inventory

exists

It enables them to not have to pay for a dedicated auto website vendor ($700 - $1200/month)

They don’t realize search engines hate their inventory

We’re already paying “name 3rd party site” x dollars per month.

All inventory should sit on the same domain

You are losing deals every month if you I-Frame your inventory

Visit http://dealergeek.com

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