stop i-framing inventory on your dealership website
DESCRIPTION
Another fun finding from Ryan Thompson, founder of http://thedealergeek.com. If you I-frame your inventory pages on your dealership website, you are really hurting your online presence. And it's just awkward.TRANSCRIPT
An I Frame (inline frame) is an HTML document imbedded inside another HTML document
I-Frames are bad for SEO, site navigation, and are just plain awkward
Your inventory pages are not getting indexed by Google on your www.mydealer.com domain
Makes you look like you are in 2003 Still
Easy way to tell
Hard to navigate inventory pages
Scrolling is awkward
Often times the contact form is not easy to fill out (no lead for you)
Because it doesn’t even
know your inventory
exists
It enables them to not have to pay for a dedicated auto website vendor ($700 - $1200/month)
They don’t realize search engines hate their inventory
We’re already paying “name 3rd party site” x dollars per month.
All inventory should sit on the same domain
You are losing deals every month if you I-Frame your inventory
Visit http://dealergeek.com