steve madsen, radioshack, from legacy systems to modern b2b

Legacy Systems to

Modern B2B

Introduction

Steve Madsen

• Director franchise store operations

• 30+ years at RadioShack

RadioShack

• 93+ years of retail experience

• 40+ years of franchise experience

• 1100+ dealer and franchise locations globally

US Franchise Locations

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Challenges

Legacy systems

Data driven franchisees

Integration

Changing how and when we sell

• Legacy internal

systems

Legacy, really legacy

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Legacy, really legacy

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• All locations use

our POS

• Sales, ordering,

inventory and

histories

• We provide a POS system to all locations

• POS managed ordering

• Customer order process

• Integrated Data

Data and Integration

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Integration

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• Introduced May 2014

Integration

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• Product list view

• Integrated stores POS history

Integration

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• 12 Month history of store POS sale

• 12 Month history of purchase history

Changing how and when we sell

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• Annual meeting

• Q4 Ordering

Changing how and when we sell

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• Created a virtual order event on

RS Business Site

• Hosted live event

• Ordering on e-commerce site

• 1000+ Q4 promotional items

Changing how and when we sell

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Live Go to Meeting

• 12 cameras

• 8 remote

locations

Changing how and when we sell

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• RS Business in our

Dealer store locations

• Ordering has been

integrated

• All our business is online

100% adoption of the portal

Positive user feedback

Room for optimization

Takeaways

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MERRY CHRISTMAS