steve madsen, radioshack, from legacy systems to modern b2b
TRANSCRIPT
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Legacy Systems to
Modern B2B
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Introduction
Steve Madsen
• Director franchise store operations
• 30+ years at RadioShack
RadioShack
• 93+ years of retail experience
• 40+ years of franchise experience
• 1100+ dealer and franchise locations globally
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US Franchise Locations
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Challenges
Legacy systems
Data driven franchisees
Integration
Changing how and when we sell
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• Legacy internal
systems
Legacy, really legacy
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Legacy, really legacy
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• All locations use
our POS
• Sales, ordering,
inventory and
histories
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• We provide a POS system to all locations
• POS managed ordering
• Customer order process
• Integrated Data
Data and Integration
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Integration
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• Introduced May 2014
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Integration
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• Product list view
• Integrated stores POS history
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Integration
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• 12 Month history of store POS sale
• 12 Month history of purchase history
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Changing how and when we sell
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• Annual meeting
• Q4 Ordering
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Changing how and when we sell
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• Created a virtual order event on
RS Business Site
• Hosted live event
• Ordering on e-commerce site
• 1000+ Q4 promotional items
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Changing how and when we sell
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Live Go to Meeting
• 12 cameras
• 8 remote
locations
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Changing how and when we sell
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• RS Business in our
Dealer store locations
• Ordering has been
integrated
• All our business is online
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100% adoption of the portal
Positive user feedback
Room for optimization
Takeaways
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MERRY CHRISTMAS