steve johnson
Post on 21-Jan-2018
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Wifi & The Smart CitySteve Johnson, Regional Director
Ruckus
Smart City Leadership
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‒ Smart City deployments around the world
‒ Market leader: outdoor and service provider Wi-Fi
• Ideal portfolio for large scale urban deployments
‒ Proven, scalable location and analytics solutions
‒ Leader in Hotspot 2.0 development and deployments
‒ Deep integration in LED streetlights and street furniture
‒ Expanding ecosystem of solutions
Smart City deployments around the world
Urbanization…
By Taylorluker - Own work, based on http://esa.un.org/unup/p2k0data.asp, Attribution,
https://commons.wikimedia.org/w/index.php?curid=11216357
Percentage of World Population Urban Rural
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The Challenges of a City
© 2017 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION
Increased Urbanization
Public Safety
Ageing Infrastructure
Citizen / Visitor Expectations
New Applications / Technologies
Digital Divide
What Do Cities Want?
5© 2017 BROCADE COMMUNICATIONS SYSTEMS, INC. COMPANY PROPRIETARY INFORMATION
Revenue Generation
Advertising Fee-based Services Wholesale access
City Operational Improvement
Video backhaul IoT connectivity
Private City Network Private public safety network
Low-Income Services
Low income access Student access
Economic Development
Retain/attract business Attract visitors / tourists
Enhance key parts of town
White House Smart City Challenge/Global City Team Challenge/ Public Wi-Fi Supercluster, May 2017
What is a ‘Smart City’?
In general…smart cities leverage technology to:
‒ Evolve existing public services
‒ Enhance quality of life
‒ Improve city operations
‒ Solve city challenges
Wikipedia: A smart city is an urban development vision to integrate information and
communication technology (ICT) and Internet of things (IoT) technology in a secure fashion to
manage a city's assets.
The Connected City is the foundation of a Smart City…its difficult to be ‘smart’ if your not connected
Smart City Infrastructure
Transportation
• Public Transportation
• Traffic Management
• Parking
Safety
• Street Lighting
• People Counting & Control
• CCTV
Environment
• Air Quality
• Weather sensoring
• Flood Control
Healthcare
• Disease Control
• Emergency response
• Patient Identification
Utilities
• Smart Metering
• Waste Management
• Sewerage
Government
• Citizen engagement
• Public Wi-Fi
• Civil work monitoring
• Infrastructure monitoring
Commerce
• Delivery Logistics
• Advertising
Entertainment & Tourism
• Events Management
• Recreation Facilities
Solutions
Solution: Digital Internet Kiosks / Advertising
Solution Focus: communication
platform for high traffic areas, help
fund Wi-Fi deployments
Problems it solves:
– We want a similar solution to
LinkNYC
– How will we pay for Public Wi-Fi
and other new services?
– How can we get fiber extended
to the streets so that we can
use if for Public Wi-Fi?
Solution: Streetlights
Solution Focus: smart streetlights
for energy conservation and
deploying Wi-Fi
Problems it solves:
– Where can we mount the APs?
– Can we leverage savings from
our new LEDs?
– Is it more efficient to deploy Wi-
Fi when we install new LED
lights?
Solution: IP Video and Video Analytics
Solution Focus: easily deploy video
cameras for security, traffic,
parking, etc.
Problems it solves:
– Its too expensive and
complicated to run fiber/coax to
each camera
– We have a severe traffic
problem, how can we better
manage traffic and parking?
– How can we improve our
parking management to make it
easier for shoppers to park?
I P V i d e o :
Hitachi™
Create Safer Environments with Hitachi Solutions.
THE BENEFITS:
• Hitachi public safety and smart cities solutions provide real-time information on a single pane of glass.• Integrates mobile phone-based panic alarm and location identification.• Includes video and building integration -cameras, access control, fire alarm, AC, HVAC system, lighting
control, smoke detection and more - for improved situational awareness• Helps prevent crime and deter criminal behavior.• Allows remote access to off-site live video from police vehicles and body-worn cameras.• Integrates with third-party systems.
T H E C O N N E C T I O N T H E I M P L I C AT I O N
• IP Video requires broadband backhaul, increasing the value of Public Wi-Fi infrastructure
• Ruckus Wi-Fi is an ideal backhaul solution for Hitachi Visualization
• Ruckus makes it faster, easier and less expensive to deploy IP Video cameras
• Ruckus mesh further extends the reach of IP Video-based solutions
• More cameras can be deployed in more places
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Solution: IoT-managed Dustbins
Solution Focus: cloud-based, smart
waste and recycling solution
Problems it solves:
– How can we keep the city
cleaner?
– What are some opportunities to
reduce waste mgmt. costs?
– How can I place an AP where
people congregate if there is no
power there?
W a s t e M a n a g e m e n t :
Big Belly™
A Cloud-Based Smart Waste and Recycling System Designed for Public Space
THE BENEFITS:
• Total containment – no mess• Increased capacity• Cleaner, safer public spaces• Reduced collection costs – 80% reduction
• No pests• Self-powered, can be placed anywhere• Siting platform for Wi-Fi and IoT
T H E C O N N E C T I O N T H E P R O O F T H E I M P L I C AT I O N
Deployed in 2,500 cities across 50
countries, Big Belly is a
proven city IoTuse case that
enables enhanced Wi-fi
coverage
• ggg
Deployed in Martha’s VineyardTested in Ruckus Labs
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Big Belly provides siting and power for Ruckus Wi-Fi
Enables placement close to where people congregate
Secure, convenient locations, ideal for extending Wi-Fi via mesh
Cost savings from reduced collections can be applied to fund Public Wi-Fi
Solution: Monetization / Access Management
Solution Focus: getting users online
easily and generate ROI for guest
Wi-Fi
Problems it solves:
– How do we get people on
the network?
– Can we collect user and
footfall analytics?
– Is there a way businesses can
do targeted advertising?
M o n e t i z a t i o n :
PurpleAccess, Analytics, Action
THE BENEFITS:
• Simple, intuitive end-user experience
• Capture rich user analytics – location and demographics
• Legal compliance – where needed
• Integrated tools to engage customers – SMS, email, social
• Multi-lingual
T H E C O N N E C T I O N T H E I M P L I C AT I O N
• Ruckus and Purple are a proven combination for public access solutions
• They deliver a great end user experience
• They provide a strong ROI by enabling new customer insight and engagement
• Ruckus is a leader in public access networks such as stadiums, malls, cities, retailers and parks, all of which need an easy way for end-users to get connected.
• Purple collects valuable end-user information and provides comprehensive analytics
• Venues gain new insight and can use Purple’s campaign management solution to engage customers and visitors
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T H E P R O O F
Purple has over 200
joint deployments with Ruckus,
including cities,
stadiums, malls, coffee shops and
more
Thank You
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