stephen marshall 2016 · write your learning outcome… advr 3270: communicate accurately and...

Communicating InformationStephen Marshall

2016

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Mission: Create + Practice = Careers

EDU must provide and support maker-space labs to deliver learning outcomes for career-building foundations

Communication Ecosystem – My world

Brand• Promise• Identity• Experience• Content

Audience• Demographics• Psychographics• Behavior• Interests

Channel• Paid• Owned• Earned

Measure/Optimize

Write your learning outcome…

ADVR 3270: Communicate accurately and effectively to the client by presenting the appropriate data insights as well as their respective actionable suggestions.

Datavisualizationexample…

When efficiency is vital

Source:http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/Image:https://commons.wikimedia.org/w/index.php?curid=12268882

8 seconds

9 seconds

Stories matter

Imagesources:http://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/#34c8721ff0c8https://www.linkedin.com/pulse/20140826163245-136958930-keep-it-simple-stupid-the-communication-guide-for-leadership

Stories are effective but must be simple…

Our typical structure…

But information stories are different…

Think like a journalist… Inverted Pyramid

Always think visual first…

http://blog.hubspot.com/marketing/power-of-visual-communication-infographic#sm.0000uvwhu3q4wdplqw71a5h229igw

Select and write items especially relevant…

Example: storyboarding…

Application:Require students to use cards to outline paper/presentation

Example: paper vs. presentation deck

Application: Assign a presentation deck for the same paper

Example: paper vs. abstract

Application:a. Have students write abstracts for

articlesb. Assign a 5 page paper then assign

editing it to one page

Example: use storytelling platforms….

Assignment:i. Who are you?ii. Where are you from?iii. Why did you come to ETSU?iv. Where and what will you be

doing in five years?

Questions?Please connect with me if you have ideas, examples or want to collaborate:marshals@etsu.edu

https://www.linkedin.com/in/stephenmarshallphd

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