stephen daniells, phd....stephen daniells, phd. senior editor, nutraingredients-usa,...

Stephen Daniells, PhD. Senior Editor, NutraIngredients-USA, FoodNavigator-USA,

Reflections from the Editor’s

Desk, 2015-2016

May 26, 2015

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NutraIngredients-USA: 140,000 Unique Visits per month

(NutraIngredients-Europe: 140,000 UVs per month)

(NutraIngredients-Asia: Launching Sept 2016…)

FoodNavigator-USA: 185,000 UVs per month

(FoodNavigator-Europe: 13,000 UVs per month)

(FoodNavigator-Asia: 30,000 UVs per month)

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Co-located with the International Probiotic Association’s World Congress Speakers from: Regulators (FDA, Health Canada, EFSA, ANVISA), industry (DuPont, Lallemand, BLIS Technologies, Winclove), & academia…

Innovation; nutrition; retail insights; brand success; litigation in the food world Speakers from:CircleUp, Grainful, Dang Foods, Hartman Group, CSPI…

May 4-6, 2017. Navy Pier, Chicago Education & Trade Show

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Dietary Supplements 2015-2016

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Dietary Supplements Sales 2013-15

Data from SPINSscan Natural (proprietary) and SPINSscan Conventional Multi Outlet (powered by IRI) captures natural supermarkets (excluding Whole Foods), specialty supermarkets, and conventional multi outlets, including Walmart. The SPINS channels also exclude Vitamin Shoppe & GNC, as well as internet sales and MLMs.

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Total Herbal Supplements Sales 2013-15

Data from SPINSscan Natural (proprietary) and SPINSscan Conventional Multi Outlet (powered by IRI) captures natural supermarkets (excluding Whole Foods), specialty supermarkets, and conventional multi outlets, including Walmart. The SPINS channels also exclude Vitamin Shoppe & GNC, as well as internet sales and MLMs.

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Data from SPINSscan Natural (proprietary) and SPINSscan Conventional Multi Outlet (powered by IRI) captures natural supermarkets (excluding Whole Foods), specialty supermarkets, and conventional multi outlets, including Walmart. The SPINS channels also exclude Vitamin Shoppe & GNC, as well as internet sales and MLMs.

Sales of the Herbal Supplements named in NY AG’s original action (2013-15)

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“A person is smart. People are dumb, panicky dangerous animals and you know it.”

– Agent K, Men In Black.

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General increase in penetration continued in 2016.

Big story is the shift in buyer profile from Heavy to Light (1-2 Types Purchased).

Source: TABS Analytics’ 9th Annual Vitamin & Mineral Supplements Study. Used with permission

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56%

Source: TABS Analytics’ 9th Annual Vitamin & Mineral Supplements Study. Used with permission

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Google Trends – region US. 2004 onwards

Green coffee extract

Raspberry ketones

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Google Trends – region US. 2004 onwards

Astaxanthin

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Probiotics

Turmeric (red) & curcumin (blue)

Google Trends – region US. 2004 onwards

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Ashwagandha

Omega-3

Google Trends – region US. 2004 onwards

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Google Trends – region US. 2004 onwards

“Dietary supplements safety”, “Dietary supplements quality”, “Dietary supplement concerns”, “supplement concerns”, “vitamin concerns”: Not enough search volume to show graphs But:

“supplements safety” January 2016… Frontline

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Building consumer trust – a mark you can understand and believe in. USP – Nature Made (Pharmavite) https://www.youtube.com/watch?v=xWm6Lo-YT98

UNPA Survey Data: IF it was realistic to move towards a single quality seal for the industry, it would have to be a new seal (81%) Non-GMO Project – understandable, recognizable, independent, specific

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Healthcare costs are unsustainable

Chronic disease costs : Heart disease and stroke : $315.4 billion (2010 data). Cancer care : $157 billion (2010 data) Diabetes : $245 billion (2012 data) Arthritis and related conditions = $128 billion (2003 data) Obesity = $147 billion (2008 data) “Nutrition is the single greatest determinant of life-long health, but while nutrition is at the core of health it is not at the core of healthcare. “ - Michael Stroka, executive director of the Board for Certification of Nutrition Specialists (BCNS)

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The future…

Microbiome research is booming + significant consumer interest in probiotics BUT: Increasing regulatory scrutiny Personalized nutrition: 10-15 years away or happening now? The growth in testing: Arivale, Day Two, Nutrigenomix, Nutrigenetic, 23andMe… etc Big food in the room (Nestle, Gen Mills, Kellogg, Campbell Soup Company. Nestle invested in Seres “a healthy gut drug” (for C. diff). There is this interface between food, nutrition, wellness

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Thank you for your attention!

Stephen Daniells, PhD Senior Editor,

NutraIngredients-USA, FoodNavigator-USA stephen.daniells@wrbm.com

Tel: 917-510-6467