stéphane b.bazan – stef@stefanbazan.com - @stefanbazanstef@stefanbazan.com stéphane b. bazan...

Stéphane B.Bazan – stef@stefanbazan.com - @stefanbazan

Stéphane B. BAZANHead of the Interdisciplinary Research Unit in Web ScienceSaint-Joseph University of Beirut, Lebanon

Lecturer in Web Culture and Web Marketing at USJ Management Faculty

Webscience.blog.usj.edu.lbblog.stefanbazan.com@stefanbazan

Colliding Web Science

Ignorance is the most violent thingIn Society

Emma Goldmann1869-1940Lithuanian Anarchist

Global change in communication behaviorsWhat is the Web?What is the Web 2.0?Enterprise 2.0?Social Media?

Language, numbers, concepts, people

CollaborationSocial interactionPersonalizationActive communicationCommunication through technical devices

Collaboration

People are starting to take a more active role in the development of information and knowledge.

Traditional reference works, such as encyclopedias, are no longer seen as the only sources of reliable information.

Through collaboration – the collective development of information and knowledge – more people have more access to a greater fund of global knowledge than any formalized information source has previously been able to provide.

Social interaction

The internet allowed people to develop and capitalize on their social circles (such as networking groups and sports clubs).

It then allowed people to expand them.

Personalization

People now want more personalized information. The changing radio industry is an example of this. In recent years there has been a growth in the number of small radio stations focusing on niche markets, like news, jazz, sport or Latin music, all enabled by the ability to disseminate: the internet gives access and communication, worldwide, to even the smallest of niches.

Active participation

People are no longer passive receivers of information.

They want to contribute and share their own perspectives.

Active participation

Communication through technical devicesInternet communication is slowly taking over from

traditional phone-based voice communication and face-to-face communication.

Restrictions to local or regional communities no longer apply: the internet has enabled easy global communication.

So,What is the web?

What is the Web?

The Web was invented in 1989By a British scientist

Sir Tim Berners-Lee

@CERN, in Geneva, Switzerland

What is the Web?

The Web

An Internet applicationAn Hypertext SystemA HTM language

Freely distributed

What is the Web?

The Web

Nexus, WWW browserEditable

What is the Web?

The Web

January 1993: 50 http serversJune 1993: Acceptable Use PolicyDecember 1993: Time’s first article on the www1995: Windows Internet ExplorerJanuary 2010: 250 millions websites

What is the Web?

Internet and web government

ISOC: Internet SocietyIANA: Addressing and protocolsIETF: technical developmentICANN: Domain namesW3C: Web

What is the Web?

Web geography

You should know the numbers…Why? Innovation is about:

UsersContextsTrends

What is the Web?

Social Goods

2.000.000.000 usersBy the end of 2010

Social media

What is the Web?

Web geography

A piece of good advice:Read, follow, join and get E-ducated

What is the Web?

Web geography

http://www.internetworldstats.com/

What is the Web?

Web geography

What is the Web?

Web geography

What is the Web?

Web geography

Middle East

What is the Web?

Web geography

April 3rd, 2010

What is the Web?

Internet usage – Stats CISCO 2010

Video streaming 51%Websites 23%Peer2peer 23%voIP, Xbox, IM 3%FTP 1%Email 1%

What is the Web?

Web geography

UsageTrends

What is the Web?

Web geography

The usageLebanon

What is the Web?

Web 3 – The Semantic Web

The AI Web

I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.

What is the Web?

Web 4 or Web2 – The Internet of things

Web Meets World: The “Information Shadow” and the “Internet of Things”

O’Reilly, Battelle, Web Squared: Web 2.0 Five Years OnWeb 2.0 Summit, 2009

What is the Web?

But before we get there

What is the Web?

The Web has become social

Larger and fasterNew technology

New peopleNew business model

What is the Web 2.0?

The "dot-com bubble" (or sometimes "IT bubble" or "TMT bubble") was a speculative bubble covering roughly 1995–2000 (with a climax on March 10, 2000 with the NASDAQ peaking at 5132.52 in intraday trading before closing at 5048.62).

The period was marked by the founding (and, in many cases, spectacular failure) of a group of new Internet-based companies commonly referred to as dot-coms. Companies were seeing their stock prices shoot up if they simply added an "e-" prefix to their name and/or a ".com" to the end, which one author called "prefix investing.“ A combination of rapidly increasing stock prices, market confidence that the companies would turn future profits, individual speculation in stocks, and widely vailable venture capital created an environment in which many investors were willing to overlook traditional metrics such as P/E ratio in favor of confidence in technological advancements.

Wikipedia

Web 2.0

Tim O’reilly

Users add valueLinks are the currency of the webSystems gets better the more people use them

Web 2.0 is a set of Web-based software services that encourage users to become more involved in the creation and manipulation of data.

Differences between web 1 and web 2?

Web 2.0 main characteristics

1. The Web as a platform1. Netscape vs Google2. Publication vs participation3. Windows vs Google OS?

2 - Harnessing collective intelligence

• Suriowecki: The Wisdom of crowds• Bricklin: The cornucopia of the commons• Anderson: The long tail

• Google PageRank• Amazon• Wikipedia• Peer production methods of open source

• personal websites --> blogging• domain name speculation --> search engine optimization• page views --> cost per click• screen scraping --> web services• publishing --> participation• content management systems --> wikis• directories (taxonomy) --> tagging ("folksonomy")• stickiness --> syndication

Data is the next Intel Inside

Hal Varian: SQL is the new HTMLInfoware > SoftwareDatabases rule the WebBase Data licencing

End of the software release cycleLightweight programming modelsRich user experiences

• Permanent operation and update• Users are co-developers

Software above the level of a single device

Ex: Itunes

Core competencies

• Services, not packaged software, with cost-effective scalability• Control over unique, hard-to-recreate data sources that get

richer as more people use them• Trusting users as co-developers• Harnessing collective intelligence• Leveraging the long tail through customer self-service• Software above the level of a single device• Lightweight user interfaces, development models, AND

business models

Web 2.0 Tools

• Blogs• RSSyndication• Wikis• Podcasts• Social Networking• Peer-to-peer• Mash-ups• Aggregators

Web 2.0 Tools

Enterprise 2.0

Enterprise 2.0 – Harold Jarche

Enterprise 2.0

Enterprise 2.0 – Wirearchy by Jon Husband

Enterprise 2.0

Enterprise 2.0 is about adoption

PracticeDistinctionAdoptionStrategy

Enterprise 2.0

Enterprise 2.0 is about adoption

• Ambitious use of Web 2.0 tools

• Complete integration in existing worflows

• Change in management practices and organizational structures

• Top management act as role model for adoption

• Launching Web 2.0 in conjunction with other strategic initiatives

Enterprise 2.0

Social Media, social Commerce

The ultimate resource:

www.mashable.com

Enterprise 2.0

Social media

Social media Rockstar

10 Persistent Social Media Marketing Myths

Social Media Marketing is EasySocial Media Marketing Works OvernightSocial Media Marketing is FreeSocial Marketing Works Well for Any Type of BusinessSocial Marketing is Typically High ROISocial Marketing is Best Handled by the InternGreat Content Sells ItselfSocial Marketing is the Hottest New TrendSocial Media Buzz = Sales and Income

Social media

Social media Rockstar

Persistent Social Media Marketing Myths

Setting Up a Blog / Facebook Page / Twitter widget = Effective Social Media Strategy

Social Media for business :

http://www.slideshare.net/PresentationAdvisors/social-media-for-business-5456817

Social media

stéphane b.bazan – stef@stefanbazan.com - @stefanbazanstef@stefanbazan.com stéphane b. bazan...

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