stéphane b.bazan – [email protected] - @[email protected] stéphane b. bazan...
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Stéphane B.Bazan – [email protected] - @stefanbazan
Stéphane B. BAZANHead of the Interdisciplinary Research Unit in Web ScienceSaint-Joseph University of Beirut, Lebanon
Lecturer in Web Culture and Web Marketing at USJ Management Faculty
Webscience.blog.usj.edu.lbblog.stefanbazan.com@stefanbazan
Stéphane B.Bazan – [email protected] - @stefanbazan
Colliding Web Science
Stéphane B.Bazan – [email protected] - @stefanbazan
Ignorance is the most violent thingIn Society
Emma Goldmann1869-1940Lithuanian Anarchist
Stéphane B.Bazan – [email protected] - @stefanbazan
Global change in communication behaviorsWhat is the Web?What is the Web 2.0?Enterprise 2.0?Social Media?
Language, numbers, concepts, people
Stéphane B.Bazan – [email protected] - @stefanbazan
Stéphane B.Bazan – [email protected] - @stefanbazan
Stéphane B.Bazan – [email protected] - @stefanbazan
CollaborationSocial interactionPersonalizationActive communicationCommunication through technical devices
Stéphane B.Bazan – [email protected] - @stefanbazan
Collaboration
People are starting to take a more active role in the development of information and knowledge.
Traditional reference works, such as encyclopedias, are no longer seen as the only sources of reliable information.
Through collaboration – the collective development of information and knowledge – more people have more access to a greater fund of global knowledge than any formalized information source has previously been able to provide.
Stéphane B.Bazan – [email protected] - @stefanbazan
Social interaction
The internet allowed people to develop and capitalize on their social circles (such as networking groups and sports clubs).
It then allowed people to expand them.
Stéphane B.Bazan – [email protected] - @stefanbazan
Personalization
People now want more personalized information. The changing radio industry is an example of this. In recent years there has been a growth in the number of small radio stations focusing on niche markets, like news, jazz, sport or Latin music, all enabled by the ability to disseminate: the internet gives access and communication, worldwide, to even the smallest of niches.
Stéphane B.Bazan – [email protected] - @stefanbazan
Active participation
People are no longer passive receivers of information.
They want to contribute and share their own perspectives.
Stéphane B.Bazan – [email protected] - @stefanbazan
Active participation
Stéphane B.Bazan – [email protected] - @stefanbazan
Communication through technical devicesInternet communication is slowly taking over from
traditional phone-based voice communication and face-to-face communication.
Restrictions to local or regional communities no longer apply: the internet has enabled easy global communication.
Stéphane B.Bazan – [email protected] - @stefanbazan
The Web was invented in 1989By a British scientist
Sir Tim Berners-Lee
@CERN, in Geneva, Switzerland
What is the Web?
Stéphane B.Bazan – [email protected] - @stefanbazan
The Web
An Internet applicationAn Hypertext SystemA HTM language
Freely distributed
What is the Web?
Stéphane B.Bazan – [email protected] - @stefanbazan
The Web
Nexus, WWW browserEditable
What is the Web?
Stéphane B.Bazan – [email protected] - @stefanbazan
The Web
January 1993: 50 http serversJune 1993: Acceptable Use PolicyDecember 1993: Time’s first article on the www1995: Windows Internet ExplorerJanuary 2010: 250 millions websites
What is the Web?
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Internet and web government
ISOC: Internet SocietyIANA: Addressing and protocolsIETF: technical developmentICANN: Domain namesW3C: Web
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Web geography
You should know the numbers…Why? Innovation is about:
UsersContextsTrends
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Social Goods
2.000.000.000 usersBy the end of 2010
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Web geography
A piece of good advice:Read, follow, join and get E-ducated
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Web geography
http://www.internetworldstats.com/
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Web geography
http://www.internetworldstats.com/
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Web geography
Asia
http://www.internetworldstats.com/
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Web geography
Middle East
http://www.internetworldstats.com/
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Internet usage – Stats CISCO 2010
Video streaming 51%Websites 23%Peer2peer 23%voIP, Xbox, IM 3%FTP 1%Email 1%
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Web 3 – The Semantic Web
The AI Web
I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
Web 4 or Web2 – The Internet of things
Web Meets World: The “Information Shadow” and the “Internet of Things”
O’Reilly, Battelle, Web Squared: Web 2.0 Five Years OnWeb 2.0 Summit, 2009
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web?
The Web has become social
Larger and fasterNew technology
New peopleNew business model
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
The "dot-com bubble" (or sometimes "IT bubble" or "TMT bubble") was a speculative bubble covering roughly 1995–2000 (with a climax on March 10, 2000 with the NASDAQ peaking at 5132.52 in intraday trading before closing at 5048.62).
The period was marked by the founding (and, in many cases, spectacular failure) of a group of new Internet-based companies commonly referred to as dot-coms. Companies were seeing their stock prices shoot up if they simply added an "e-" prefix to their name and/or a ".com" to the end, which one author called "prefix investing.“ A combination of rapidly increasing stock prices, market confidence that the companies would turn future profits, individual speculation in stocks, and widely vailable venture capital created an environment in which many investors were willing to overlook traditional metrics such as P/E ratio in favor of confidence in technological advancements.
Wikipedia
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Users add valueLinks are the currency of the webSystems gets better the more people use them
Web 2.0 is a set of Web-based software services that encourage users to become more involved in the creation and manipulation of data.
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Differences between web 1 and web 2?
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Web 2.0 main characteristics
1. The Web as a platform1. Netscape vs Google2. Publication vs participation3. Windows vs Google OS?
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Web 2.0 main characteristics
2 - Harnessing collective intelligence
• Suriowecki: The Wisdom of crowds• Bricklin: The cornucopia of the commons• Anderson: The long tail
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Web 2.0 main characteristics
2 - Harnessing collective intelligence
• Google PageRank• Amazon• Wikipedia• Peer production methods of open source
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Web 2.0 main characteristics
2 - Harnessing collective intelligence
• personal websites --> blogging• domain name speculation --> search engine optimization• page views --> cost per click• screen scraping --> web services• publishing --> participation• content management systems --> wikis• directories (taxonomy) --> tagging ("folksonomy")• stickiness --> syndication
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Data is the next Intel Inside
Hal Varian: SQL is the new HTMLInfoware > SoftwareDatabases rule the WebBase Data licencing
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
End of the software release cycleLightweight programming modelsRich user experiences
• Permanent operation and update• Users are co-developers
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Software above the level of a single device
Ex: Itunes
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Core competencies
• Services, not packaged software, with cost-effective scalability• Control over unique, hard-to-recreate data sources that get
richer as more people use them• Trusting users as co-developers• Harnessing collective intelligence• Leveraging the long tail through customer self-service• Software above the level of a single device• Lightweight user interfaces, development models, AND
business models
Stéphane B.Bazan – [email protected] - @stefanbazan
What is the Web 2.0?
Web 2.0 Tools
• Blogs• RSSyndication• Wikis• Podcasts• Social Networking• Peer-to-peer• Mash-ups• Aggregators
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Enterprise 2.0 – Wirearchy by Jon Husband
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Enterprise 2.0 is about adoption
PracticeDistinctionAdoptionStrategy
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Enterprise 2.0 is about adoption
• Ambitious use of Web 2.0 tools
• Complete integration in existing worflows
• Change in management practices and organizational structures
• Top management act as role model for adoption
• Launching Web 2.0 in conjunction with other strategic initiatives
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Social Media, social Commerce
The ultimate resource:
www.mashable.com
Stéphane B.Bazan – [email protected] - @stefanbazan
Enterprise 2.0
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Social media Rockstar
10 Persistent Social Media Marketing Myths
Social Media Marketing is EasySocial Media Marketing Works OvernightSocial Media Marketing is FreeSocial Marketing Works Well for Any Type of BusinessSocial Marketing is Typically High ROISocial Marketing is Best Handled by the InternGreat Content Sells ItselfSocial Marketing is the Hottest New TrendSocial Media Buzz = Sales and Income
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media
Social media Rockstar
Persistent Social Media Marketing Myths
Setting Up a Blog / Facebook Page / Twitter widget = Effective Social Media Strategy
Social Media for business :
http://www.slideshare.net/PresentationAdvisors/social-media-for-business-5456817
Stéphane B.Bazan – [email protected] - @stefanbazan
Social media