stemenhance ® the ultimate fitness & sports nutrition supplement

StemEnhance® the Ultimate Fitness &

Sports Nutrition Supplement

• Traditionally driven by activity amongst the health conscious athlete

• Now this market is much wider• Set to surpass growth up to 2011• Not just focused on specific performance

needs but including the recreational athlete, fitness and exercising individuals

The MarketThe Market

• High level professional• High level amateur – age groupers• Masters Athlete: Frank Condon shattered

the 35-year-old M65 outdoor mile by almost 10 seconds

• USATF National Masters Championship.• Won four Gold Medals

Typical DemographicsTypical Demographics

• Used-to-be-good-at's• weekend warriors• recreational athletes.

Want optimal performance and are willing to spend extra money to achieve it

The Market Cont.

The Newbie:Getting off the couchJust starting a fitness/sports program

Fitness minded people of any age

• Baby Boomers who want youthful performance

• Gen X ages 28 to 43• young adults of the

Echo generation ages 18 to 28

They have a fitness routineaerobics classesadult sports league Participates in Triathlons Plays tennis or golf, surfscycles, sails, runs or swims.

They are active and that active life is part

of their lifestyle.

Benefits of StemEnhance® for fitness–Reduce Recovery Time

• “Delayed onset muscle soreness” (DOMS)• Due to microscopic tearing of the muscle

during activity• These microscopic tears cause loss of

muscle strength, flexibility and power

StemEnhanceStemEnhance® the Ultimate Sports Nutrition the Ultimate Sports Nutrition

• As the body rejuvenates these microscopic tears, we become stronger.

• Our own Adult Stem Cells are the natural rejuvenating system of the body

• StemEnhance® supports the natural release of our Adult Stem Cells

By supporting the body’s natural renewal system,

we support this natural process of recovery from exercise

to build strength and stamina.

USAT triathlon membership – Average annual income $90,000– Spend 3 Billion annually on products– Largest age group 35-44– 67% are business & community leaders

Unlimited OpportunitiesUnlimited Opportunities

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Unlimited OpportunitiesUnlimited OpportunitiesRunning:

– 40.5 million up 7% from 2006 and 80 million exercise walking

– (ASD - American Sports Data)

– 11.5 million participated in US Road Running Events - (Running USA)

– Ability to morph into a competitive sport, recreational sport or healthy activity for any demographic

– Family oriented races - kids/youth– Running is affordable fitness activities to

people of all types

Golf• 29 million golfers US • Average age 49 & more golfers now under

age 40• Golf spending continues to grow • Average household income $100,726• 87% home owners • When not playing golf they walk, jog, run,

play baseball/softball, swimming, bicycle riding and tennis– (NGF - National Golf Foundation & Golf Digest: MRI Spring 2007)

Unlimited OpportunitiesUnlimited Opportunities

• 23.5 million play tennis • Average age 41• 75% public • 50:50 male female• 71% buy vitamins• 88% married• 93% own home• 87% use internet frequently• 68% have income between $50-149,000 • Demographics are reflective of USTA Southern

Section Adult Members.

Tennis

Unlimited OpportunitiesUnlimited Opportunities

Cycling• 31 million Cyclists• Median age 32 • Mean income $60,000 + • Spend $5.5 billion • 50/50 male female

– Source: Bicycling Magazine

• 58 million swim• 16 million play baseball• 13 million play soccer

Unlimited OpportunitiesUnlimited Opportunities

–Goal oriented–Achievers–Leaders of their

community–Likely to share

their success with others

Unlimited OpportunitiesUnlimited Opportunities

Sports nutrition that will support• Stamina – go longer

with less effort • Strength• Feel better while

competing and training

Healthy, Active & Fun STEMTech Lifestyle

• 65 and older Active & Enjoying Life• Baby Boomers Enjoying Youthful Activities• 30-45 Having Fun Staying Youthful• 20-30 Doing the Activities that they enjoy

even better