status symbol
Post on 05-Dec-2014
902 Views
Preview:
DESCRIPTION
TRANSCRIPT
1
STATUS SYMBOL
2
WHAT DOES STATUS MEAN ?
Three forms of status:-
Ascribed Status
Achieved Status
Desired Status
3
STATUS SYMBOL
A status symbol is a visible, external denotation of one’s social position and indicator of status.
4
EDUCATION
5
DESIGNATION
6
AUTOMOBILE
7
CLOTHING
8
CELLULAR PHONE
9
JEWELLERY
10
USE OF PRODUCTS/SERVICES
11
TOP 10 STATUS SYMBOL
SYMBOL SCORE OUT OF 10
EDUCATIONAL DEGREECAR HOME LOCATION CELL PHONE CHILD’S SCHOOL COLLEGECREDIT CARD AIR CONDITIONERHOLIDAY ABROADJOB/BUSINESSCLUB MEMBERSHIP
7 6 4 4 3 3 3 3 3 2
12
MARKETING IMPLICATION
UPWARD MOBILITY BY OFFER
UPPER CLASS PRODUCTS/SERVICES FOR MIDDLE CLASS
13
14
PRIYANK VERMA(34)NIKHIL DIXIT(28)
BHUVNESH VARSHNEYA(06)USMAAN ALI KHAN(55)
top related