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STATUS SYMBOL 1

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STATUS SYMBOL

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WHAT DOES STATUS MEAN ?

Three forms of status:-

Ascribed Status

Achieved Status

Desired Status

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STATUS SYMBOL

A status symbol is a visible, external denotation of one’s social position and indicator of status.

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EDUCATION

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DESIGNATION

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AUTOMOBILE

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CLOTHING

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CELLULAR PHONE

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JEWELLERY

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USE OF PRODUCTS/SERVICES

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TOP 10 STATUS SYMBOL

SYMBOL SCORE OUT OF 10

EDUCATIONAL DEGREECAR HOME LOCATION CELL PHONE CHILD’S SCHOOL COLLEGECREDIT CARD AIR CONDITIONERHOLIDAY ABROADJOB/BUSINESSCLUB MEMBERSHIP

7 6 4 4 3 3 3 3 3 2

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MARKETING IMPLICATION

UPWARD MOBILITY BY OFFER

UPPER CLASS PRODUCTS/SERVICES FOR MIDDLE CLASS

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PRIYANK VERMA(34)NIKHIL DIXIT(28)

BHUVNESH VARSHNEYA(06)USMAAN ALI KHAN(55)