status symbol
DESCRIPTION
TRANSCRIPT
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STATUS SYMBOL
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WHAT DOES STATUS MEAN ?
Three forms of status:-
Ascribed Status
Achieved Status
Desired Status
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STATUS SYMBOL
A status symbol is a visible, external denotation of one’s social position and indicator of status.
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EDUCATION
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DESIGNATION
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AUTOMOBILE
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CLOTHING
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CELLULAR PHONE
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JEWELLERY
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USE OF PRODUCTS/SERVICES
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TOP 10 STATUS SYMBOL
SYMBOL SCORE OUT OF 10
EDUCATIONAL DEGREECAR HOME LOCATION CELL PHONE CHILD’S SCHOOL COLLEGECREDIT CARD AIR CONDITIONERHOLIDAY ABROADJOB/BUSINESSCLUB MEMBERSHIP
7 6 4 4 3 3 3 3 3 2
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MARKETING IMPLICATION
UPWARD MOBILITY BY OFFER
UPPER CLASS PRODUCTS/SERVICES FOR MIDDLE CLASS
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PRIYANK VERMA(34)NIKHIL DIXIT(28)
BHUVNESH VARSHNEYA(06)USMAAN ALI KHAN(55)