state of technology 2014: the creepy vs magic continuum

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I hosted the technology workshop for Converge South 2014 and framed the discussion as an update to my State of the Web keynote from 2013. I did a deeper dive into the impact of internet of things, mobile, wearables and other evolving technology trends in terms of their creepy vs. magic factor, both as users and marketers. Personalization, privacy, identity, data ownership, design, context and other considerations are central to this discussion. Find out more about the Converge South conference, hosted at Wake Forest University school of law in Winston-Salem NC. http://convergesouth.com See my curated social media recap of Converge South 2014 on storify. https://storify.com/therab/converge-south-2014-2015

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#convergesouth #creepymagic

state of technology 2014: the creepy vs magic continuum

@theRab

#convergesouth #creepymagic

curious tinkererdeveloper

speaker

podcaster

father

blogger

technophile

observer

curator

writer

intrapreneur

interviewer

marketer

#convergesouth #creepymagic

warning: i tweet a lot about tech and the people

behind it. also #ncbeer

Let’s hashtag together

#convergesouth #creepymagic

cross-country in Winston-Salem NC

1990

#convergesouth #creepymagic

i’m an IBMer

1997

#convergesouth #creepymagic

i’ve seen a lot of technology shifts

2000

#convergesouth #creepymagic

experimental duck behavior encouraged

2004

#convergesouth #creepymagic

i found the southern convergence point

2007

#convergesouth #creepymagic

triangle tweetup started in Raleigh

2007

#convergesouth #creepymagic

we were converge south new media nerds

2009

#convergesouth #creepymagic

raising ‘em right

#convergesouth #creepymagic

the geek

#convergesouth #creepymagic

#confusion

#convergesouth #creepymagic

2013 big idea keynote: #Web

www.slideshare.net/theRab/big-idea-keynote-the-web-is-changing

#convergesouth #creepymagic

the web circa 2013

picking up where i left off at last year’s keynote

#convergesouth #creepymagic

the web is changing us.

and we are changing the web.

#convergesouth #creepymagic

https://www.flickr.com/photos/sacharules/7636401878/

#convergesouth #creepymagichttps://www.flickr.com/photos/davidh3160/3406154937/

#convergesouth #creepymagic

are you ready?

#convergesouth #creepymagic

Things have changed a lot in the last 12 months

#convergesouth #creepymagic

Then…

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Now…

#convergesouth #creepymagic

Really? Really.

#convergesouth #creepymagic

what does the web look

like to your employee?

“how can I make my life easier?”

#convergesouth #creepymagic

#convergesouth #creepymagic

what does the web look

like your boss?

“how is that TPS report coming?”

#convergesouth #creepymagic

#convergesouth #creepymagic

what does the web look

like to kids?

“Daddddd, I’m chatting on Clash of Clans”

#convergesouth #creepymagic

#convergesouth #creepymagic

what are you talking about?

#convergesouth #creepymagic

we live in a new age of

the connected world

a deeper look at disruptive forces in business

#convergesouth #creepymagic

cloud

#convergesouth #creepymagic

i like

big

data

and i

cannot

lie.

big data

#convergesouth #creepymagic

analytics

#convergesouth #creepymagic

mobile

#convergesouth #creepymagic

social

#convergesouth #creepymagic

IoT

#convergesouth #creepymagic

Internet of Users?

Note: we did not go back to just calling it the Internet in 2014

Internet of Things?

Internet of Everything?

#convergesouth #creepymagic

“The network is vast and infinite”

where do we go from here?

hat tip to Ghost in the Shell

#convergesouth #creepymagic

heat map of all internet connected

device activity in the world

#convergesouth #creepymagic

convenient personalization requires you

to be digitized, modeled and analyzed

#convergesouth #creepymagic

new snapchat feature lets college students

share stories on campus feed

#convergesouth #creepymagic

World Cup 2014 ball possession

#ibelievethatwewillwin

#convergesouth #creepymagic

Disney magic bands

#convergesouth #creepymagic

i’ve reconsidered the observations from

my group of tech and marketing peers

“Has the internet changed our lifes since 2013?”

#convergesouth #creepymagic

“there are more devices than people

detected in the Hong Kong protests”

#convergesouth #creepymagic

Vatican

#pope

#convergesouth #creepymagic

Hong Kong, September 2014

#occupycentral

#umbrellarevolution

#convergesouth #creepymagic

#ferguson

#convergesouth #creepymagic

how has technology changed your

movement? cause? purpose?

there are unforeseen consequences

#convergesouth #creepymagic

“social platforms have changed the

way we share, express ourselves,

and interact with others...”

#convergesouth #creepymagic

you’ve got iCloud

#convergesouth #creepymagic

what is our expectation of privacy?

#convergesouth #creepymagic

“interaction has led the vast

majority of us to a place where our

online activity is no longer

distinguishable from offline.”

#convergesouth #creepymagic

Is this a good thing?

#convergesouth #creepymagic

#convergesouth #creepymagic

“everyone has access to the web all

the time regardless of where they

are or what they are doing.”

#convergesouth #creepymagic

#convergesouth #creepymagic

do we?

#convergesouth #creepymagic

#convergesouth #creepymagic

who is watching us?

who is watching the watchers?

#convergesouth #creepymagic

the internet is a battleground

#convergesouth #creepymagic

calm down.

#convergesouth #creepymagic

exercise: techno-self assessment

#convergesouth #creepymagic

where does unexpected behavior with new tech fall in the

creepy vs. magic continuum?

hat tip to @monkchips

#convergesouth #creepymagic

is tech #magic or is tech #creepy?

#convergesouth #creepymagic

How will you use Dick Tracy’s watch?

wearables and devices and things - oh my!

Who will you see with Geordi LaForge’s visor?

What will you discuss with Tony Stark’s Jarvis?How will you ride in Michael Knight’s KITT?

#convergesouth #creepymagic

wearables combine fashion with function

sometimes

#convergesouth #creepymagic

“enabling a millennial to fashionably

tweet from her wrist while

clubbing”

an AT&T executive describing the Puls fashion wearable cuff phone device

introduced by Will.I.am at Dreamforce on October 15th, 2014

#convergesouth #creepymagic

wearable fashion connected devices

#convergesouth #creepymagic

@blancacobb

#convergesouth #creepymagic

#convergesouth #creepymagic

biometric contact lenses

#convergesouth #creepymagic

disposable stickers that feel like skin

#convergesouth #creepymagic

smart city things

Big Belly

Trash Bins

#convergesouth #creepymagic

“software is eating the world”

it is invisible and yet everywhere

hat tip to @pmarca

#convergesouth #creepymagic

this connected car has all the bells and whistles

http://m2m.demos.ibm.com

#convergesouth #creepymagic

IBM

Metaverse

#convergesouth #creepymagic

virtual worlds are everywhere

#convergesouth #creepymagic

Oculus

#convergesouth #creepymagic

“The future is here, it’s just

not evenly distributed yet.”

how do you navigate this?

hat tip to @greatdismal

#convergesouth #creepymagic

NC State 3D Body Scanning Project

2014

#convergesouth #creepymagic

father and son bonding time

2014

#convergesouth #creepymagic

Raspberry Pi

#convergesouth #creepymagic

your hashtag homework

#IoT

#wearables

#fiber (NC projects)

#ephemeral

#netneutrality

#3Dprinting

#convergesouth #creepymagic

here’s to you, old sport

i hope you enjoyed the 2014 tech party!

#convergesouth #creepymagic

@theRab

what do you think is #creepy or #magic?

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