state of technology 2014: the creepy vs magic continuum
DESCRIPTION
I hosted the technology workshop for Converge South 2014 and framed the discussion as an update to my State of the Web keynote from 2013. I did a deeper dive into the impact of internet of things, mobile, wearables and other evolving technology trends in terms of their creepy vs. magic factor, both as users and marketers. Personalization, privacy, identity, data ownership, design, context and other considerations are central to this discussion. Find out more about the Converge South conference, hosted at Wake Forest University school of law in Winston-Salem NC. http://convergesouth.com See my curated social media recap of Converge South 2014 on storify. https://storify.com/therab/converge-south-2014-2015TRANSCRIPT
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#convergesouth #creepymagic
state of technology 2014: the creepy vs magic continuum
@theRab
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#convergesouth #creepymagic
curious tinkererdeveloper
speaker
podcaster
father
blogger
technophile
observer
curator
writer
intrapreneur
interviewer
marketer
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#convergesouth #creepymagic
warning: i tweet a lot about tech and the people
behind it. also #ncbeer
Let’s hashtag together
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#convergesouth #creepymagic
cross-country in Winston-Salem NC
1990
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#convergesouth #creepymagic
i’m an IBMer
1997
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#convergesouth #creepymagic
i’ve seen a lot of technology shifts
2000
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#convergesouth #creepymagic
experimental duck behavior encouraged
2004
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#convergesouth #creepymagic
i found the southern convergence point
2007
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#convergesouth #creepymagic
triangle tweetup started in Raleigh
2007
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#convergesouth #creepymagic
we were converge south new media nerds
2009
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#convergesouth #creepymagic
raising ‘em right
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#convergesouth #creepymagic
the geek
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#convergesouth #creepymagic
#confusion
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#convergesouth #creepymagic
2013 big idea keynote: #Web
www.slideshare.net/theRab/big-idea-keynote-the-web-is-changing
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#convergesouth #creepymagic
the web circa 2013
picking up where i left off at last year’s keynote
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#convergesouth #creepymagic
the web is changing us.
and we are changing the web.
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#convergesouth #creepymagic
https://www.flickr.com/photos/sacharules/7636401878/
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#convergesouth #creepymagichttps://www.flickr.com/photos/davidh3160/3406154937/
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#convergesouth #creepymagic
are you ready?
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#convergesouth #creepymagic
Things have changed a lot in the last 12 months
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#convergesouth #creepymagic
Then…
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#convergesouth #creepymagic
Now…
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#convergesouth #creepymagic
Really? Really.
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#convergesouth #creepymagic
what does the web look
like to your employee?
“how can I make my life easier?”
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#convergesouth #creepymagic
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#convergesouth #creepymagic
what does the web look
like your boss?
“how is that TPS report coming?”
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#convergesouth #creepymagic
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#convergesouth #creepymagic
what does the web look
like to kids?
“Daddddd, I’m chatting on Clash of Clans”
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#convergesouth #creepymagic
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#convergesouth #creepymagic
what are you talking about?
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#convergesouth #creepymagic
we live in a new age of
the connected world
a deeper look at disruptive forces in business
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#convergesouth #creepymagic
cloud
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#convergesouth #creepymagic
i like
big
data
and i
cannot
lie.
big data
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#convergesouth #creepymagic
analytics
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#convergesouth #creepymagic
mobile
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#convergesouth #creepymagic
social
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#convergesouth #creepymagic
IoT
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#convergesouth #creepymagic
Internet of Users?
Note: we did not go back to just calling it the Internet in 2014
Internet of Things?
Internet of Everything?
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#convergesouth #creepymagic
“The network is vast and infinite”
where do we go from here?
hat tip to Ghost in the Shell
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#convergesouth #creepymagic
heat map of all internet connected
device activity in the world
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#convergesouth #creepymagic
convenient personalization requires you
to be digitized, modeled and analyzed
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#convergesouth #creepymagic
new snapchat feature lets college students
share stories on campus feed
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#convergesouth #creepymagic
World Cup 2014 ball possession
#ibelievethatwewillwin
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#convergesouth #creepymagic
Disney magic bands
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#convergesouth #creepymagic
i’ve reconsidered the observations from
my group of tech and marketing peers
“Has the internet changed our lifes since 2013?”
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#convergesouth #creepymagic
“there are more devices than people
detected in the Hong Kong protests”
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#convergesouth #creepymagic
Vatican
#pope
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#convergesouth #creepymagic
Hong Kong, September 2014
#occupycentral
#umbrellarevolution
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#convergesouth #creepymagic
#ferguson
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#convergesouth #creepymagic
how has technology changed your
movement? cause? purpose?
there are unforeseen consequences
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#convergesouth #creepymagic
“social platforms have changed the
way we share, express ourselves,
and interact with others...”
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#convergesouth #creepymagic
you’ve got iCloud
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#convergesouth #creepymagic
what is our expectation of privacy?
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#convergesouth #creepymagic
“interaction has led the vast
majority of us to a place where our
online activity is no longer
distinguishable from offline.”
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#convergesouth #creepymagic
Is this a good thing?
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#convergesouth #creepymagic
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#convergesouth #creepymagic
“everyone has access to the web all
the time regardless of where they
are or what they are doing.”
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#convergesouth #creepymagic
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#convergesouth #creepymagic
do we?
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#convergesouth #creepymagic
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#convergesouth #creepymagic
who is watching us?
who is watching the watchers?
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#convergesouth #creepymagic
the internet is a battleground
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#convergesouth #creepymagic
calm down.
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#convergesouth #creepymagic
exercise: techno-self assessment
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#convergesouth #creepymagic
where does unexpected behavior with new tech fall in the
creepy vs. magic continuum?
hat tip to @monkchips
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#convergesouth #creepymagic
is tech #magic or is tech #creepy?
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How will you use Dick Tracy’s watch?
wearables and devices and things - oh my!
Who will you see with Geordi LaForge’s visor?
What will you discuss with Tony Stark’s Jarvis?How will you ride in Michael Knight’s KITT?
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#convergesouth #creepymagic
wearables combine fashion with function
sometimes
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#convergesouth #creepymagic
“enabling a millennial to fashionably
tweet from her wrist while
clubbing”
an AT&T executive describing the Puls fashion wearable cuff phone device
introduced by Will.I.am at Dreamforce on October 15th, 2014
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wearable fashion connected devices
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@blancacobb
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#convergesouth #creepymagic
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biometric contact lenses
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#convergesouth #creepymagic
disposable stickers that feel like skin
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#convergesouth #creepymagic
smart city things
Big Belly
Trash Bins
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#convergesouth #creepymagic
“software is eating the world”
it is invisible and yet everywhere
hat tip to @pmarca
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#convergesouth #creepymagic
this connected car has all the bells and whistles
http://m2m.demos.ibm.com
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#convergesouth #creepymagic
IBM
Metaverse
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#convergesouth #creepymagic
virtual worlds are everywhere
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#convergesouth #creepymagic
Oculus
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#convergesouth #creepymagic
“The future is here, it’s just
not evenly distributed yet.”
how do you navigate this?
hat tip to @greatdismal
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#convergesouth #creepymagic
NC State 3D Body Scanning Project
2014
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#convergesouth #creepymagic
father and son bonding time
2014
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#convergesouth #creepymagic
Raspberry Pi
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#convergesouth #creepymagic
your hashtag homework
#IoT
#wearables
#fiber (NC projects)
#ephemeral
#netneutrality
#3Dprinting
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#convergesouth #creepymagic
here’s to you, old sport
i hope you enjoyed the 2014 tech party!
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#convergesouth #creepymagic
@theRab
what do you think is #creepy or #magic?