state of qa in digital agencies - sxsw 2014

Post on 01-Dec-2014

273 Views

Category:

Marketing

0 Downloads

Preview:

Click to see full reader

DESCRIPTION

Slides from the SXSW 2014 panel on the State of QA in Digital Agencies, including why QA matters, 5 key QA challenges, 4 core principles and 10 actionable best practices. Panelists: Kt McBratney (Phenomblue), Ben Currie (GA Communications), Michael Morowitz (R/GA) Moderator: Jim Spillson

TRANSCRIPT

#STATEOFQA IN TODAY’S DIGITAL AGENCIES

!

sxsw 2014

GLITCH HAPPENS.

@JIMSPILLSON

@BENCURRIE

@K_TO_THE_T

@MMOROWITZ

WE SUMMITED.

KEY QA CHALLENGES5

1CREATIVE CLIENT SERVICES FOCUS

CUSTOM TECHNOLOGY2

VARIED SCHEDULES3

NON-STANDARD DELIVERABLES4

WIDE RANGE OF PLATFORMS5

$ $ !

(

SHIFT LEFT.

CORE PRINCIPLES4

COMPLETE PROCESS COVERAGE1

HOLISTIC KNOWLEDGE2

INDEPENDENT ACCOUNTABILITY3

TEAM FOCUS4

NOW WHAT?

IDENTIFY KEY STAKEHOLDERS.1

SHARE THE PLAN.2

ADDRESS BARRIERS TO SUCCESS.3

DON’T REINVENT THE WHEEL.4

PROOF OF CONCEPT.5

MATCH EXECUTION TO STRATEGY.6

DON’T OVER-ENGINEER.7

DON’T BUILD UNTIL EVERYONE’S ON BOARD.8

DON’T CHANGE YOUR MIND.9

MAINTAIN. MAINTAIN. MAINTAIN.10

DON’T WORRY, THERE’S A

WHITE PAPER.

PANEL.#STATEOFQA @STATEOFQA WWW.STATEOFQA.COM

THANKS.#STATEOFQA @STATEOFQA WWW.STATEOFQA.COM

How$was$the$session?$

Feedback SXSW$App$$$$$$$$$Session$$$$$$$$$$Feedback$$

1.$Express$yourself$2.$Help$us$get$be?er$$

3.Earn$rewards${Daily$SXSW$Posters$+$Grand$Prizes}$

In$1$minute$

top related