star wars rogue one media case study

Case Study – Star Wars Rogue One

BY ELLA BROWN

Producer•Producer – Simon Emanuel

•British highly exclaimed producer

•He also produced Star Wars: The Force Awakens, Harry Potter and the Prisoner of Azkaban and The Dark Knight Rises

Production Companies•Production company- Lucasfilm•Many other companies contributed in different areas such as casting, SFX, promotions and technology

Development Writer – Chris Weitz and Tony Gilroy

Casting – Jina Jay

Financing – Budget not yet released but estimated to be $120 million- $150 million which is considerably cheaper than The Force Awakens which had a budget of $200 million (estimated that $40-$50 million will be spent on marketing)

Genre/storyline – (Set just before the New Hope)

Jyn Erso, a Rebellion soldier and criminal, is about to experience her biggest challenge yet when Mon Mothma sets her out on a mission to steal the plans for the Death Star. With help from the Rebels, a master swordsman, and non-allied forces, Jyn will be in for something bigger than she thinks. Jyn Erso is the daughter of bounty hunter Bobo Fett.

Director•Director – Gareth Edwards•Also directed Godzilla, Monsters and In the Shadow of the Moon•Nominated for 1 Primetime Emmy•Has not directed that many films – majority of his work is documentaries such as Hiroshima, Dive to Bermuda Triangle and Seven Wonders of the Industrial World

Talent Actors (stars) – Felicity Jones (Jyn Erso), Riz Ahmed (Bodhi Rook), Mads Mikkelsen (Galen Erso)

Cinematographer – Greg Fraser

Music director – Alexandre Desplat

SFX/VFX - Chris Corbould, Neal Scanlan, Roger Guyett and Patrick Tubach

Marketing - Lead actress Felicity Jones has appeared in lots of magazine articles and has done interviews including appearing on the cover of Entertainment, few months before the official release of the film which is 16th December 2016.

Social Media - Twitter

Facebook

Posters

Official Trailer https://www.youtube.com/watch?v=frdj1zb9sMY

Teaser Trailer:

https://www.youtube.com/watch?v=Wji-BZ0oCwg

Interview with Gareth Edwards:

https://www.youtube.com/watch?v=tQsaEJMQ2wk

Toys - Merchendising deal with Hasbro

Stills for Official Website

Video Games

Cinema - Odeon named Rogue One as December 2016’s Best Film

Distribution Rogue One is being distributed by Walt Disney Studios and is available in IMAX, 3D and 2D

Logistics - Release Dates

Exhibition and Exchange

Exhibition 3 types-

Cinema - Odeon, Vue and Empre have Rogue One advertised already

2. DVD Release is expected April 2017