stanford 2

Are You Paying Attention?crash course on creat iv ity : ass ignment no . 2

Visual Merchandising

accord ing to . . .

i s an ind ispensab le reta i l d isc ip l ine ,

cons ist ing of a series of pract ica l se l l ing too ls that are used to inf luencewhat and how much consumers buy

Visual merchandising

karl mckeever , founder / brand d irector v isual th ink ing

i s an ind ispensab le reta i l d isc ip l ine ,

cons ist ing of a series of pract ica l se l l ing too ls that are used towhat and how much consumers buy

Visual merchandising

karl mckeever , founder / brand d irector v isual th ink ing

inf luence

a day

after

5shopping bags,

gazillionattacks

a maxed out cred it card,

smal l “ oh - that - security- person - gett ing -suspic ious - at - me &

is“

be ing fa l len under the “check out counter impulse

-. . .

doughnut ca lor ies ,a

buy spel l ” , and fu l l of sugar rush tendenc ies . . .

here are my . . .

observat ions onvisual merchandising

ONE!

easier to locate thedesired merchandise

TW0

easier to self-select

3

items placed in strategic locations

for impulse purchasecloser to the check out counter

quatro

holiday merchandising

products to fit the season

FIVE

WINDOW DISPLAYTO ATTRACT CUSTOMERS

being used to advertise

6

use of bold colors

A L L MERCHAND IS ING EFFORTS OBSERVED USES

D IFFERENT TOO LS TO HE LP ST IMULATE CONSUMER

TO SPEND MORE. . .

BY : SARAH ZORCAHTTP ://EN .WIK IPED IA .ORG/WIK I/V ISUA L_MERCHAND IS ING