stanford 2
TRANSCRIPT
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Are You Paying Attention?crash course on creat iv ity : ass ignment no . 2
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Visual Merchandising
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accord ing to . . .
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i s an ind ispensab le reta i l d isc ip l ine ,
cons ist ing of a series of pract ica l se l l ing too ls that are used to inf luencewhat and how much consumers buy
Visual merchandising
karl mckeever , founder / brand d irector v isual th ink ing
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i s an ind ispensab le reta i l d isc ip l ine ,
cons ist ing of a series of pract ica l se l l ing too ls that are used towhat and how much consumers buy
Visual merchandising
karl mckeever , founder / brand d irector v isual th ink ing
inf luence
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a day
after
5shopping bags,
gazillionattacks
a maxed out cred it card,
smal l “ oh - that - security- person - gett ing -suspic ious - at - me &
is“
be ing fa l len under the “check out counter impulse
-. . .
doughnut ca lor ies ,a
buy spel l ” , and fu l l of sugar rush tendenc ies . . .
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here are my . . .
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observat ions onvisual merchandising
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ONE!
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easier to locate thedesired merchandise
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TW0
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easier to self-select
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3
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items placed in strategic locations
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for impulse purchasecloser to the check out counter
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quatro
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holiday merchandising
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products to fit the season
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FIVE
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WINDOW DISPLAYTO ATTRACT CUSTOMERS
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being used to advertise
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6
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use of bold colors
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A L L MERCHAND IS ING EFFORTS OBSERVED USES
D IFFERENT TOO LS TO HE LP ST IMULATE CONSUMER
TO SPEND MORE. . .
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BY : SARAH ZORCAHTTP ://EN .WIK IPED IA .ORG/WIK I/V ISUA L_MERCHAND IS ING