st. thomas linkedin visible presentation sept 2017

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BRUCE BIXLER

Are you VISIBLE? For St.Thomas

September 2017

LinkedIn: Are you Visible?

©Bruce Bixler bruce@hobknobery.com

• LinkedIn is not social media it is a

• Bosiness Networking & MARKETING TOOL!

• LinkedIn it is not a Rolodex of profiles it is a

Search Engine of over 500 million profiles

• LinkedIn is not an on-line resume it is your

Digital Reputation, are you visible?

https://www.youtube.com/watch?v=ji9nY1h8uaI

©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you Visible?

LinkedIn: Are you Visible?

4

Visibility generates opportunity

on LinkedIn & Social platforms!

Maximum EXPOSURE

©Bruce Bixler bruce@hobknobery.com

People spend time on social platforms, but you must

INVEST time to be visible on LinkedIn

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Insanity: doing the same thing over and over

again and expecting different results.

LinkedIn: Are you Visible?

©Bruce Bixler bruce@hobknobery.com

6©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you Visible?

Your photo. Did you know having a profile photo can get you 21x

more profile views and 9x more connection requests?

LinkedIn: Are you visible?

7©Bruce Bixler bruce@hobknobery.com

Tip: use our photo editing tools and filters to make just

about any existing photo into a work appropriate one.

8©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you Visible?

Tip: SEO: Name your Photo to optimize it

for Google search and LinkedIn.

LinkedIn: Are you visible?

First job position 20%

Confirm first job position 5%

Describe your current position 5%

Industry and postal code 5%

Second job position 20%

Add 5 Skills 5%

Add your education 25%

Add a picture 5%

Add at least 50 connections 10%

LinkedIn: Are you visible?

How do recruiters search on Google to find LinkedIn profiles.

site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir

©Bruce Bixler bruce@hobknobery.com

11©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you Visible?

LinkedIn: Are you visible?

12©Bruce Bixler bruce@hobknobery.com

The ONLY people that can see your contact

information (Email and Phone) on LinkedIn are your

first degree connections.

Everyone else, second degree, third degree, and

group members CANNOT contact you because your

information is not VISIBLE to them.

LinkedIn: Are you visible?

13©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

14©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

15©Bruce Bixler bruce@hobknobery.com

16©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you Visible?

Share, comment, or like updates

17©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you Visible?

18©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you Visible?

LinkedIn: Are you visible?

19©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

20©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

21©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

©Bruce Bixler bruce@hobknobery.com22

LinkedIn: Are you visible?

23©Bruce Bixler bruce@hobknobery.com

Quite possible the only person on LinkedIn who isn't a results-

oriented team player with excellent interpersonal skills

LinkedIn: Are you visible?

• You may belong to 100 Groups for visibility

• Choose Industry related, regionalized and HR

24©Bruce Bixler bruce@hobknobery.com

The NEW LinkedIn Profile

25©Bruce Bixler bruce@hobknobery.com

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sLinkedIn: Are you visible?

“The difference between the almost right word and

the right word is really a large matter.

’tis the difference between the lightning bug and the

lightning.”

©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

27

I have done a lot of design and development but the past 3

years have been more marketing management focused and

would like my profile to get me a push in that direction and

show up for director/management searches on the software

headhunters and recruiters use.

©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

28©Bruce Bixler bruce@hobknobery.com

YouTube Recruiter tool

https://www.youtube.com/watch?v=GbGffF

CR7jU&t=28s

LinkedIn: Are you visible?

Skills are integral element to your visibility on

LinkedIn

29©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

LinkedIn auto defines key skills

30©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

LinkedIn Professional gallery

In your Professional Gallery you can share hyperlinks to various media, such as video, images, documents, and presentations.

Most media file types are supported by this feature, but they must have a specific URL or web page.

Of course, the best place to send people is your website, but other good sites include You Tube, Google Docs, and SlideShare.

©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

©Bruce Bixler bruce@hobknobery.com

©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

LinkedIn: Are you visible?

©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

LinkedIn: Are you visible?

©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

36

LinkedIn has made

the profile has

appear more like

the mobile version.

The current mobile

version has more

functionality then

previous versions.

©Bruce Bixler bruce@hobknobery.com

LinkedIn: Are you visible?

37©Bruce Bixler bruce@hobknobery.com

https://blog.linkedin.com/2017/june/20/linkedin-tuesday-tip-how-to-make-

your-comments-more-visual

LinkedIn: Are you visible?

38©Bruce Bixler bruce@hobknobery.com

https://business.linkedin.com/sales-solutions/social-

selling/the-social-selling-index-ssi

The NEW LinkedIn Profile

39

.

Link for power point on Slideshare.

And if you'd like to work with me personally to build your LinkedIn Profile you can find out more about the profile consultations by clicking below.

http://www.hobknobery.com/book-online

Questions?Contact Information

BruceBix49@gmail.com

http://www.linkedin.com/in/brucebixler49

Thank You!40

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