spreadability vs reach
Post on 21-Oct-2014
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SPREADABILITY vs REACHTEAMS vs FACTORIES
Let the fight begin
Warning: Rupert and I agree that this doesn’t work.
Don’t believe anything you read here.
350 participants3 continents30 world class speakers£100,000 for local economy1,200 virtual participants500,000 tweet reach
WHAT WE DID
IN UNDER 6 MONTHS
withno backingno budgetno big spendno brandfrom nothing
NOTHING NEW
SPREADABILITYvs REACH
REACH
SPREADABILITY
SPREADABILITY
vs REACH
SocialMultiwayAdaptationGuidanceDynamicPersonal Relationship
BroadcastOne way
RepetitionGovernance
StaticPublic Relations
SPREADABILITY
vs REACH
SocialMultiwayAdaptationGuidanceDynamicPersonal Relationship
BroadcastOne way
RepetitionGovernance
StaticPublic Relations
SPREADABILITY
THIS MEANS• The message is not your own.• We don’t control #likeminds hashtag.• If people ask for something, we don’t dismiss it.• We don’t speak, we just set the tone. (not our photos above)• We focus on the people, not our egos and desires.• If people think someone else runs Like Minds, we don’t
correct them. The community will sort it.
LEADERSHIPMeaningPassionCauseVisionMotivation
THERE'S A CASE STUDYFOR THAT
X-FACTOR RATM
Average 13.9 m viewers50hrs over 17wks45.9% of viewershipPredictableDirectCram in the mouthNo. 2
Under 1m Facebook fans6 weeks before Christmas
0.25% of FacebookRevolutionary
SpreadableWord of Mouth
No. 1
#likemindsA hashtag as a platform.
No software, no signup.500,000 tweet reach.500 active users.Spreadability beyond anyone's direct reach.
It not only shapes the message,
SPREADABILITY
It IsThe Message
SPREADABILITYvs REACH
Match Spreadability withSpreadability.Embrace Total SocialAuthenticity.Become truly transparent.That's Spreadable.
TEAMS VSFACTORIES
WHO ARE #likeminds?
WHERE ARE #likeminds?
HERE ARE #likeminds
HERE ARE #likeminds
HERE ARE #likeminds
HERE ARE #likeminds
HERE ARE #likeminds
People-to-People
Place-to-Place
TEAMS VSFACTORIES
LeadershipPeoplePeople DevelopCreates SpreadabilityNon-Financial InfluenceBirthed
ManagementEmployees
Parts ReplacedManufactures Reach
Financial ImpactBought
MeaningPassionCauseVisionMotivation
LEADERSHIP
(vote Daren Forsyth)
SPREADABILITYTAKE YOUR HANDS OFFELSE IT WON'T SPREADGUIDANCE GOVERNANCE
REAL INFLUENCELEADERSHIP
Of course, this doesn't really work, does it.
FACTORY TEAM
No. 2 No. 1
LEADERSHIP
SOCIAL
SPREADABILITY
VIRAL
No, it definitely doesn't work.
Cheers, from us.Coffee?
not even a link.just ask #likeminds
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