sports pr lecture #4, 9.24

Sport Public RelationsLecture: 9.24.13

University of CincinnatiBy Jackie Reau

Current Events Quiz

Tonight’s Lecture TopicCommunity RelationsContent Development

Community Relations1)Why is it important? Is it?2)Aspects of Community Relations or Cause Marketing.

Community Relations1)Why is it important? Is it?2)Aspects of Community Relations or Cause Marketing.

Community Relations1)How will you take a leadership approach in the community with your event, cause?2)Will you partner with another organization with a similar mission?

Community Relations1)How will you take a leadership approach in the community with your event, cause2)Will you partner with another organization with a similar mission?

http://www.youtube.com/watch?v=TuuTlQ0FzEU

Community RelationsIn-Class Exercise

1)Your new Cincinnati restaurant is opening in October and you want to leverage a sports-related cause marketing campaign.2)Target Audience: women, ages 25-453)Budget: $15,000

1) What is your concept, partnership, timeline,PR initiatives and how will you track results?

Content for PR Pros

1)News release2)Media Alert3)White Paper 4)Email correspondence5)Customer Service response letter

News Release

White PaperPositions organization as a thought leader

1)Focus on an issue or problem2)Overview/background3)Current issues affecting problem4)Solutions5)Timeline

Email CorrespondenceDear Mr. Smith,

Thank you for your interest in University of Cincinnati men’s basketball tickets per the email you me sent last evening.

I have forwarded your information to John Cooper in our ticket office who will contact you before noon today.

If you have any additional questions, please contact me at 556-1212.

Best,Whit BabcockAthletic Director

Customer Service letter responseMs. Smith,

Thank you for taking the time to share your comments about a recent concern you experienced at Fifth Third Arena.

First, allow me to apologize for your negative experience at the University of Notre Dame game. I can assure you that we value all of our fans and do not tolerate such actions as you experienced by our usher crew.

I have personally addressed the situation with our head of ushers so we can avoid such instances in the future.

To that end, I want to invite you and a guest to join me at a future men’s basketball game at your convenience. I have asked John in our ticket department to follow up with you directly.

Best,Whit BabcockAthletic Director