facebook for business 9.24

Wednesday, September 25, 13

Agenda


Agenda• What’s New



• Make it visual



• Make it visual

• Ads



• Make it visual

• Ads

• Pinterest Bonus (if there is time)


What’s New


What’s New

• Insights


What’s New

• Insights

• Embedded Posts


What’s New

• Insights

• Embedded Posts

• Posts in Comments


What’s New

• Insights

• Embedded Posts


• No more EdgeRank


What’s New

• Insights

• Embedded Posts



• New Contest Rules


What’s New

• Insights

• Embedded Posts



• New Contest Rules

• Slightly new cover image rules.


Insights


http://facebook.com/stellar247
















Insights• Growth

• Understand your audience

• Reach/Engagement

• Facebook makes it easy!


















Embedded Post


















Photos in Comments


















New Rules• No longer need 3rd party apps to do a contest• Collect entries by having users post on the page or

comment/like a page post.• Collect entries by having users message the page.• Utilize likes as a voting mechanism.• Businesses cannot administer promotions on personal

Timelines.• Can’t use “Share”• You still need disclosures. You can do this on a tab or

on your website and direct to it.

Contest

Promotions on Facebook must include the following:a. A complete release of Facebook by each entrant or participant.b. Acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.


New RulesContest


New RulesCover Images


















• No more restrictions! (as long as you don’t break copyright laws)




















• Tips:




















• Tips:

• A cover photo is 851 pixels wide by 315 pixels tall




















• Tips:


• Don’t overcrowd - Don’t go overboard with copy/text




















• Tips:



• Consider a call to action




















• Tips:



• Consider a call to action

• Don’t be too salesy



















• Story Bump: Post with more interaction can have a new life with Story Bumping

• More interaction with your page = they see your post more

• Use Insights to understand what kind of post works best for your page

• Last Actor: The last 50 “actors” you have engaged with will come up more in your feed

Stellar Tip: Use Embedded post on your blog & website to increase engagement therefore

helping with Story Bump & Last Actor!

No More EdgeRank


No More EdgeRank


No More EdgeRank■ What this all means to you – most likely pages will need

to post more often. Especially if they have content that has not been engaged with within 3 hours.




■ Posts that get more likes, comments and shares show up more in News Feed and are seen by more people. Posts that are hidden, reported as spam or cause people to unlike your Page reach fewer people.




■ Posts that get more likes, comments and shares show up more in News Feed and are seen by more people. Posts that are hidden, reported as spam or cause people to unlike your Page reach fewer people.

■ If you notice a spike or dip, look at what you posted that day to learn more about how you might have influenced your reach.


Make It Visual• PicMonkey.com

• Pinstamatic.com

• Infogr.am

• Unsplash.com

• photopin.com

• www.autreplanete.com/ap-social-media-image-maker/


http://www.autreplanete.com/ap-social-media-image-maker/




















Facebook Ads1. Pick your add type - What do you want to

do?

2. Narrow in your audience

3. Pricing and Timing

Easy as 1-2-3


https://www.facebook.com/advertising
















Facebook Ads1. Pick your add type - What do you want to

do?

2. Narrow in your audience

3. Pricing and Timing

Easy as 1-2-3

Stellar Tip: Use graph search to find people to target.Search example:

Pages liked by people who like Stellar Media Marketing


















1. Create a business account (or convert a profile to a business account)

2. Create great boards to organize

3. Check your analytics

4. Make your website Pinnable

• Pin it buttons

• Use great images

5. Engage - Be active - But don’t overdo it

6. Consider group boards

7. Use keywords and always fill out the descriptions

7 tips for success


http://business.pinterest.com




























































































































Upcoming Classes

www.stellarclasses.com


http://www.stellarclasses.com

http://www.stellarclasses.com

facebook for business 9.24

Technology