spiders and bots and crawlers oh my!

Success Trafficker 2009

Spiders and Bots and Crawlers Oh My!

Success Trafficker 2009

The Searcher Is Always Right

Thinking Searching Finding

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Search Seeks Relevance

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Step Outside Yourself

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Success Trafficker 2009

Keyword Check

Describes You

• Nursing• Toledo• In-home• 24/7• Hospice

Describes Everyone

• Caring• Professional• Quality• Dedicated• Punctual

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Domain Names

• In B.S. (before search) times domain names had to be short.

• Now they have to be relevant.

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Own Your Name

• www.whois.org

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www.il2bc.com

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Subdomains

• www is a subdomain• You can choose something else to make a

current domain name more relevant

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• http://birthdaycakes.il2bc.com

• http://catstories.il2bc.com

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Give Yourself A Title

• Birthday Cakes Toledo |Toledo Birthday Cakes

• Cat Stories Portland | Medford Needlework

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If You Had To Describe Yourself…

• Award winning residential real estate agent for Toledo and Northwest Ohio

• The best realtor working for an awesome company that wants your business

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Content Is King!

• No. It’s closer to being the only thing!

• Google will “look” at the first 450 characters to determine what the site is about and not depend on the tags.

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Common Things Are Common

• This kind of preparation has been done by businesses for years.

• The focus has changed from traditional media to online media.

• It’s the key to website success!

Spiders and Bots and Crawlers Oh My!

3450 W. Central Avenue #366Toledo, OH 43606

Voice 419.262.9504Email victoria@victoriakamm.com