Success Trafficker 2009

Spiders and Bots and Crawlers Oh My!

Success Trafficker 2009

The Searcher Is Always Right

Thinking Searching Finding

Success Trafficker 2009

Search Seeks Relevance

Success Trafficker 2009

Step Outside Yourself

Success Trafficker 2009

Success Trafficker 2009

Keyword Check

Describes You

• Nursing• Toledo• In-home• 24/7• Hospice

Describes Everyone

• Caring• Professional• Quality• Dedicated• Punctual

Success Trafficker 2009

Domain Names

• In B.S. (before search) times domain names had to be short.

• Now they have to be relevant.

Success Trafficker 2009

Own Your Name

• www.whois.org

Success Trafficker 2009

www.il2bc.com

Success Trafficker 2009

Subdomains

• www is a subdomain• You can choose something else to make a

current domain name more relevant

Success Trafficker 2009

• http://birthdaycakes.il2bc.com

• http://catstories.il2bc.com

Success Trafficker 2009

Give Yourself A Title

• Birthday Cakes Toledo |Toledo Birthday Cakes

• Cat Stories Portland | Medford Needlework

Success Trafficker 2009

If You Had To Describe Yourself…

• Award winning residential real estate agent for Toledo and Northwest Ohio

• The best realtor working for an awesome company that wants your business

Success Trafficker 2009

Content Is King!

• No. It’s closer to being the only thing!

• Google will “look” at the first 450 characters to determine what the site is about and not depend on the tags.

Success Trafficker 2009

Common Things Are Common

• This kind of preparation has been done by businesses for years.

• The focus has changed from traditional media to online media.

• It’s the key to website success!

Spiders and Bots and Crawlers Oh My!

3450 W. Central Avenue #366Toledo, OH 43606

Voice 419.262.9504Email victoria@victoriakamm.com