spiceworks unplugged microsoft uk 30 nov 11

SMB IT Pros Sound Off

What do you know about Spiceworks?

Cool name.

Lame name.

Isn’t that a curry place nearby?

They’re the ones trying to ‘Spice IT Up.’

Free network management software.

They’re paying for this gig.

Social business app for IT.

Something about Texas.

…bless you.

The Social Business Platform for IT

Changing the Way IT Works

Jay HallbergCo-Founder & VP Marketing

jay@spiceworks.com

IT circa 2005

“Which tools do I use?”“What information do I need

and where do I find it?”

“What do I have?” “Is it all working?”“How do I fix it?”

“Where can I find anexpert to help me?”

“What products should I buy?”

SME’s: The Forgotten Middle

July 24, 2006

January 2007

Used by 28% of IT Pros Worldwide

Daily Growth 1,100 new companies 2,000 new users 13,800 Terabytes of

storage 125,000 devices added

Monthly Activity 1.5M Uniques 12.4M tickets worked 34M pageviews 403M minutes in app

in 200+ Countries1.7M IT Professionals

0

50

100

150

200

250

300

’07 ’08 ’09 ’10 ‘11’07 ’08 ’09 ’10 ‘11 ’07 ’08 ’09 ’10 ‘11

Workers

58 Million

Network Growth

Devices

99 Million Budget

$300 Billion

Strong Presence in Europe

106M Minutes 29M Devices 9M Pageviews

52M Minutes 9.6M Devices 4.5M Pageviews

440K IT Professionals314K Companies

135K IT Professionals91K Companies

, ,3 2 5 6 7 9 min.

Monthly Engagement

Total Time in App(in thousands)

Avg. Time per User(in hours : minutes)

06:21

, ,5 6 5 1 5 6 min.

, ,5 3 4 5 7 2 5 8 min.

, ,4 0 3 2 9 3 min.

04:29

Source: Nielsen Q3 Social Media Report, Spiceworks

00:24

00:32

Social Business Platform for IT

Community

CommerceMarketplace

Vendor pages

“FOLLOW”

Purchasing

Discussions

Apps

Advice“SHARE”

“CONNECT”

Manage People

Manage Network

November 2011

Simplify Everything IT

What next?

Vendor Pages Connect Everyone IT

IT Vendor

Request for Quote

Request a Quote

The Shopping Cart for Everything IT

Wish Quote Buy

Dashboard for Everything Spiceworks

59 European Tech Brands in 2011

UK Symantec IBM Google Vmware LogMeIn HP Intel Cisco Verisign Microsoft Citrix Sony Rackspace Appsense EMC APC Aruba BT Seagate Message Labs

Germany Oracle Dell Microsoft IBM Sophos FileMaker Avaya Intel Citrix RIM PFU Imaging Juniper Raritan Kaspersky

Other Epson Salesforce ScriptLogic LogMeIn FileMaker Mimecast Brother

Italy IBM HP Oracle SAP Dell Samsung Sophos Intel Mclink

Announcing Spiceworks Europe Ltd.

SpiceWorld London, 24-25 May 2012

The Social Business Platform for IT

Changing the Way IT Works

Jay HallbergCo-Founder & VP Marketing

jay@spiceworks.com

Adding Followers? Easy.

What's next? Spiceworks can help.

Reginald HerdeDirector, Advertiser Marketing

reginald@spiceworks.com@SpiceWired

Brand Advocates on Your Site?

Marketers are Catching the Social Wave

Old guard publishers are left on the beach

• Media cos. decide what content matters

• IT pros “on an island”• Social is a ‘bolt-on’ offering• Old data, older methods• Poor registration/targeting

Traditional Media B2B Social Networks

• IT pros and vendors share insights• Word-of-mouth amplifies reach• Influencing one = influencing

many• Immediate feedback/impact• Highly targeted

IT

IT

IT

IT IT ITIT ITIT V

IT IT ITIT ITIT ITIT V

IT ITVV

V

IT

IT

IT

V

Vendor = Passive advertiser Vendor = Interactive, trusted participant

The SpiceHead

In the Community…

…In the Application

benhar

Fans/Followers Are True Brand Advocates

What’s next? What should you do?

1. Well, make sure you’ve got your Vendor Page up,

running and optimized

2. Get engaged in conversations with SpiceHeads

3. Recognize that a little goodwill can go a long way

The do’s and don’ts of participating in the community

Don’t: Spam users and forums Slam your competitors Hard sell

Do: Be factual and accurate Embrace all feedback Be an individual Have fun!!!

Measuring your success in Spiceworks.

Industry debate on the value of click through rates continues in earnest

 ”Looking at click through

metrics isn't going to show you

how aware we are of your

brand… [L]ooking at how much

you get talked about in the

community is a better metric

there, or how many people

follow your vendor page”

Clicked Visited website

Asked reseller

0%

25%

50%

75%

100%

7% 10%5%

What did you do when you saw the [advertiser’s] ad?

Within Spiceworks, click through rates are just one measure of success

Gathering data from Spiceworks users

IT IT ITIT IT ITIT

IT IT ITIT ITIT IT ITIT

IT IT IT

Insight into:

• # of Devices

• Device Age

• Market Share

• Versions/Model

• Trends

Change in Install

BaseAugust 2011

Change in $

ValueAugust 2011

Change in Install

BaseQTD

Change in $

ValueQTD

Total Install Base

Total $ Value‡

Product #1 4,091 $8.5M 8,806 $18.5MK 68,919 $144.7M

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-110

40

80

Install Base of Product #1

Track the impact of all of your campaigns with Product Dashboards

Use a Social Engagement Ratio to measure involvement with your brand

Social Engagement Ratio

Community Mentions

Follows= (x 100)

Brand Advocates Brand Passives

Key Takeaways

Click through rates will continue to be an important measure for your campaigns

But look at other metrics that may be more aligned with your campaign goals

– Sales/Return on Investment: Look at actual product data, not just click or conversion rates

– Brand Affinity: Measure and understand your followers

– Brand Advocacy: Track the level of brand advocacy

The IT Pros you came to see…

Ashley ConnellMarketing Communicationsashleyc@spiceworks.com

Who is the Spiceworks Community?

They brand themselves.

Scott Abel, CEO, at SpiceWorld!

They brand themselves.

Meet SpiceRex.

Meet SpiceRex.

Spice-O-meter!

SMB IT Pros Sound Off

Why are we here?

Sales Pitch?

Product Demo?

This session is between me and happy hour?

…okay, maybe

Solve Problems

Buy

Manage Track

Research PurchaseGet Advice

Managing Their Networks 9-to-5

Now, our panel…

Unplugged Panelists

Andy Phelps – IT Manager, HPS Group

Richard Comish – IT Manager,Execution Noble

Huw Davies – IT Manager,Wil Organization

Andy Phelps

Unplugged Panelists

Andy Phelps – IT Manager, HPS Group

Richard Comish – IT Manager,Execution Noble

Huw Davies – IT Manager,Wil Organization

Richard Comish

Unplugged Panelists

Andy Phelps – IT Manager, HPS Group

Richard Comish – IT Manager,Execution Noble

Huw Davies – IT Manager,Wil Organization

Huw Davies