jay hallberg, spiceworks
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TRANSCRIPT
Signal Austin: The Leveraging Local ConversationAUSTIN, TX March 10th, 2011
Sponsor SpotlightSpiceworks and Local B2B
Speaker
Jay Hallberg
Co-Founder & CMO
Spiceworks
Jay HallbergCo-founder & VP [email protected]@jay_hallberg
Local B2B: How the Tech Industry is Doing IT
Why do consumers get all the stickers?
And all of the local “fun”?
What About B2B?
You are
here
What about your “IT Guy”?
SMB IT: One Trillion Dollar Ecosystem
5M IT ProsVARs & MSPs
16M Companies& 200M Employees
$1T in IT Spend,1,000’s of Tech Vendors
1234 4567 7890 0987
JOHN D SPICEWORKS
$VISA
IT
Pre-Social IT, circa 2006
IT
Apps
Vendors
IT ITIT Pros
…
…
IT with Spiceworks
Manage People
Manage Network
Free IT Apps
Marketplace
Purchasing
Commerce
DiscussionsAdvice
Community
Vendor pages
Vendors
Foundation: Network Inventory
Signal: Location
1,378,493 IT Pros Generate a Lot of Signals
Network Scale: 78 million devices 45 million employees 858k companies $236 billion in IT budget
2,000 new IT pros, 12,000 printers, and 78,000 computers added per day
Local B2B: Lessons from IT
LocalTraining
LocalMeetups
LocalMarketing
LocalCommerce
Peppers
Trainers apply from and are rated by
community
Classes targeted by geo and skill
Spiceworks and sponsored content drives usage and $
Local Training: Spiceworks UniversityDrives Usage, Ecosystem, and Sponsor Revenue
Local Meetups: SpiceCorpsConversations for IT Pros and Vendors
Meetings scheduled, often with vendors
User group membership
targeted by geo
Sales conversations at scale, continues
online
Community posts
Local Marketing: Windows 7 MobileOnline promotion, local conversation
Local emails Group sponsorships
Targeted 6 cities 2x ad CTR Energized advocates
What’s Next? Local Commerce.Combine new features and signals
IT
Purchase Lists & RFQs
Inventory & Tickets
Location & IT Pros
Vendor Pages
Local Ads
Spiceworks Mobile
Fun? Spice IT up!