spiceworks unplugged boston, july 19, 2012

SMB IT Pros Sound Off

To secure comp’dtickets for Red Sox tonight!

Why are we here?

Sales Pitch?

Product Demo?

…okay, maybe

$792B in YearlyIT Purchasing

7M IT Pros/IT Service Providers

197M Employees/18M Companies

1234 4567 7890 0987

JOHN D TECHPURCHASER

$

Employee Size: 1-999

IT

How can they be reached effectively and

efficiently?

The Elusive Global SMB IT MarketA tough nut to crack, but represents 50% of the total IT spend

Data based on Gartner, ITAA and Dept. of Commerce statistics.

What do you think of when we say

“Spiceworks?”

Cool name.

Lame name.

Isn’t that a BBQ place nearby?

They’re the ones trying to ‘Spice IT Up.’

Free network management software.

Organizing my pantry.

Social business app for IT.

Paprika …bless

you.

IT IT ITIT ITIT V

IT IT ITIT ITIT ITIT V

IT ITV

IT IT ITIT IT ITIT

IT IT ITIT ITIT IT ITIT

IT IT IT

A Problem Solved: Spiceworks

Community

Vendors Commerce

Free IT Application

SMB IT Pros Worldwide Use SpiceworksFastest growing Social IT app in history

* 2012 Estimated

Daily Growth: 2,100 new users 1,150 new companies 12,000 printers added 78,000 computers added

Network Scale: 122 million devices 68 million employees 1.3 million companies $370 billion in IT budget

Monthly Metrics: 2.1M Monthly Unique Visitors 44M Monthly Impressions 403M User Minutes in Application

2006 2007 2008 2009 2010 2011 2012*

0

250,000

500,000

750,000

1,000,000

1,250,000

1,500,000

1,750,000

2,000,000

2,250,000

2,500,000

2,750,000

Over 2,100 added every business day.

IT

July

Solve Problems

Buy

Manage Track

Research PurchaseGet Advice

Managing Their Networks 9-to-5

Monthly Engagement

Source: Nielsen Q3 Social Media Report, Spiceworks

Total Time in App(in thousands, per month)

5 , min.3 4 5 7 2 5 8,, min.4 0 3 2 9 3,, min.3 2 5 6 7 9,

Avg. Time per User(in hours : minutes, per month)

06:21

04:29

00:32

‘CIOs of SMBs’ are a MythIT at SMBs is not part of the C-suite

No IT on staff.

* Typically supported via ISPs & MSPs

1 - 19 20 - 99 100 - 499 500+

Typical Org Structure (Employee Size)

612K companies

6% of usage

IT

IT IT

IT

Help Desk

ISPMSP

“the IT Guy” IT Dir./Mgr.

IT

IT

IT IT

IT IT

IT IT

IT

VP of IT/Dir.

Server Mgt.Network Mgt.

IT ITServer Mgr.Network Mgr.

384K companies

13% of usage

264K companies

50% of usage

39K companies

31% of usage

Even as IT organizations grow, in staff and responsibilities, the decision makers are ‘downstream’ and are where you want your brand to be.

81% of users are primary IT decision maker at their company

Marketers and Agencies are ‘Going Social’

• Publishers decide what content matters

• IT pros are “on an island”• Social is a ‘bolt-on’ offering• Old data, older methods• Poor registration/targeting

Traditional Media B2B Social Networks

• IT pros and vendors share insights• Word-of-mouth amplifies reach• Influencing one = influencing

many• Immediate feedback/impact• Highly targeted

IT IT ITIT ITIT V

IT IT ITIT ITIT ITIT V

IT ITVV

V

IT

IT

IT

V

Vendor =Passive advertiser

Vendor =Interactive, trusted

participant

IT

IT

IT

Now, our panel…

Today’s Unplugged Panelists

Jamie Fitzemeyer – Network Administrator, CaLLogix, Inc.

Steve Kleine – Server Administrator, New England College of Optometry

Jonathan Schmid – Director of Innovation & Technology,

The Meadowbrook School of Weston

Harry Terkanian – IT Director, Town of Truro

Jamie Fitzemeyer

Steve Kleine

Jonathan Schmid

Harry Terkanian

Getting Started in Spiceworks

As a technology marketer, how can you best take advantage of the opportunity and get well positioned

inside Spiceworks?

1. Banner and Display Ad exposure

2. Social media engagement (Green Guy and Marketer accounts…

3. Research (Voice of IT, surveys, panels, polls, etc…)

4. Events (Unplugged, SpiceWorld…)

5. Request for Quote feature

Thank you.